Job Openings Visual Graphic Designer

About the job Visual Graphic Designer

Visual Graphic Designer for Paid Marketing & Social Media

About Daye

Daye is a leader in gynae health and we're expanding into new markets. Incorporated in 2018, were a fast growing, highly ambitious new venture with over 40 team members. We have offices in London, UK and Sofia, Bulgaria, but offer a hybrid working environment. To date, Daye has been trusted by over 60,000 people with periods and has recently raised $11 million in series A funding from high profile investors based in Silicon Valley and London, UK.

At the heart of Daye is R&D and most of our processes are vertically integrated, including our tampon production. We are building a comprehensive gynae health platform that will address all areas of womens' health, from first menstruation through to menopause, and beyond. Our goals are to bridge the gender gap in medical research, and product innovation, by designing products rooted in science and inspired by womens' intuition.

For example; one of our key hypotheses was that tampons can be used for a lot more than just soaking up menstrual fluid. Therefore, we designed:

  • a pain-relieving tampon to help the 90% of women who suffer cramps;

  • a tampon to detect STIs and HPV;

  • a tampon to treat common vaginal infections like candida and BV.

We are currently working on several new digital and physical products and are in the process of expanding to the US market. We exist to raise the standards in gynae health by creating innovative products and services that fit conveniently into our lives, and we need exceptional talent to help achieve our mission.


  • Seniority: Mid to Senior

  • Hours: Full Time

  • Reporting to: Ralitza Nikolova

  • Working Location: Sofia

Role and Responsibilities

Social Media Strategy & Performance Creative Optimisation

  • Help with the creative strategy behind and execution of a monthly social media posting schedule across Instagram, Facebook, TikTok, Twitter, Pinterest, and other channels the company is active on.

  • Actively collaborate with the Marketing team on the creation and delivery of these strategies.

  • Help implement a dedicated social media strategy across all of Daye's posting channels, that recognises the difference in audience needs between platforms.

  • Be aware of the latest social trends and find ways for the brand to engage with them.

Content Creation

  • Generate visual content for Daye's social media posts and paid ads, including photography, illustrations, and videos.
    • Be open to creating visual content independently.

    • Proactively suggest ideas for video and static content.

  • Collaborate with Daye's other designers and illustrators to generate posts and ads when necessary.

  • Collaborate with the Daye copywriting team to generate copy for social media posts and ads across all channels.

  • Help document the Daye brand guidelines and work within them to produce eye-catching content


  • Help plan and create designs for the different marketing activities and campaigns that the company organises, including events, OOH, TV, video, and other.

  • Participate in and contribute to the brainstorming process for new marketing activities

  • Manage relationships with creative contractors

  • Oversee and provide direction at photoshoots and video shoots

Team KPIs

Subject to and influenced by the inclusion of ad-hoc projects.

Managing the Posting Schedule

  • Ensure there are 4-5 unique posts per week, per channel.

  • Achieve an engagement rate of 3.5% or more.

  • Manage the production of assets for paid performance marketing.

General requirements

  • At least 5 years of experience in an agency, startup or other fast-paced environment

  • Proven experience in all forms of digital creative particularly organic social

  • Proficiency using the Adobe Creative Suite

  • Extreme attention to detail

  • Commitment to being a brand guardian

  • Very comfortable with ambiguity, as well as providing and receiving constructive feedback

  • Constantly striving towards new learnings and the enhancement of ones professional skills

  • Adopting a collaborative approach to content planning

  • Comfortable fully owning responsibilities within their domain and leading projects from start to completion

Why join us

Working at Daye, you will be collaborating with a passionate, motivated and international group of top performers. Our team is big enough so you can grow, but lean enough so you can make a real impact. We're always pushing boundaries, for us thats the first step to a fulfilling and rewarding career. We move fast and we are not afraid of making mistakes or adapting. We believe no problem is too big to solve. We also believe everyone is an owner, which gives all of us at Daye the scope and space to grow. For this we offer:

  • Remuneration - Competitive pay rates with salary reviews once a year

  • Growth - Paid training opportunities (e.g. certificates, conference visits)

  • Flexibility - Work whenever and wherever works best for you

  • Work-life balance - Generous paid vacation, Flexible Fridays every week

  • Parental Leave - Generous shared parental leave and return to work policy

  • Healthcare - Private health insurance

  • Wellness - Free coaching and therapy, Mental health days

  • Work environment - Diverse, yet like-minded community, ambitious and driven, yet friendly atmosphere

Does this role sound like a good fit? Apply today by sending us your CV and portfolio.

Only shortlisted candidates will be contacted.