Social Media & Marketing Specialist

Were on the lookout for a proactive and detail-driven Marketing Assistant! Youll work closely with internal teams and store partners to ensure consistent, optimised, and engaging brand experiencesboth in-store and online. This is a cross-functional role focused on campaign execution, analytics, and performance optimisation across platforms including Meta, delivery aggregators, and Google Business.

Key Responsibilities:

Local Area Marketing (LAM)

• Action ad hoc LAM requests from stores, supporting campaign development and digital needs.
• Set up and report on Meta advertising campaigns to maximise spend efficiency and performance visibility.
• Design and adapt store-specific creative using templated assets for both paid and organic content.
• Assist stores with organic social media support providing creative assets and scheduling posts.

Delivery Aggregator Support

• Set up small-budget campaigns and promotions on delivery platforms (e.g., Uber Eats, DoorDash, Menulog) using supplied briefs.
• Manage store-specific promotions to ensure marketing activity remains controlled and brand-consistent.
• Assist with menu and category optimisation to enhance user experience and boost performance on aggregator platforms.

Trading Hours

• Manage updates to store trading hours during public holidays or on an ad hoc basis across relevant digital platforms.

Marketing Analytics

• Compile reports on:
  • Organic social performance and engagement metrics.
  • Customer feedback trends and sentiment analysis.
  • Year-on-year campaign performance, identifying key learnings and opportunities.
  • LTO (Limited Time Offer) product performance, tracking sales uplift and campaign ROI.

Launch Document Preparation

• Support the Marketing Manager in preparing launch documents, including:
  • Designing documents in Canva using brand templates for internal and partner use.
  • Uploading the launch documents onto the internal intranet and circulating via relevant communication channels.

Google Business Profile Management

• Execute bulk Google Posts via 10 Thousand Feet to support new product launches and campaigns.
• Monitor and report on Google review sentiment as part of ongoing brand health tracking.
• Optimise Google Business Profiles for visibility and accuracy, including updates to hours, images, and business descriptions.

Knowledge/Skills/Experience:

• 1-3 years experience in a marketing assistant or digital execution role.
• Familiarity with Meta Ads Manager, Canva, and social scheduling tools.
• Understanding of delivery platform interfaces and basic campaign management.
• Strong reporting and analytical skills using platforms like Meta Insights, Google Business, and customer feedback tools.

The ideal candidate will be:

• An excellent communicator, able to build strong relationships with the marketing team and assist their evolving needs.
• A natural ideas person, capable of identifying customer needs and proactively suggesting marketing initiatives.
• Highly detail-oriented, with a strong eye for design, layout, and brand consistency.
• Organised and reliable, able to juggle multiple tasks, deadlines, and platforms with efficiency.
• Digitally confident, with experience in Meta Ads Manager, Canva, and social/content scheduling tools.
• Results-driven, with an analytical mindset and a passion for continuous improvement through reporting and feedback.
• A collaborative team player who thrives in a fast-paced, evolving environment.
• Adaptable and resourceful, comfortable navigating ambiguity and proactively solving problems.