Social Media Specialist

About the Role

The Social Media Specialist will develop, implement, and manage social media strategies across multiple platforms for an Australian account. This role plays a key part in growing the online community, boosting engagement, and raising brand awareness.
Its ideal for a creative, strategic, and detail-oriented professional who enjoys connecting people and brands through impactful digital storytelling.

Key Responsibilities:

• Plan, create, and manage content for LinkedIn, Facebook, Instagram, and RedNote (as a bonus).
• Develop and execute social media strategies aligned with the brand and marketing objectives.
• Maintain content calendars, campaigns, and community engagement to grow audiences.
• Monitor analytics and prepare monthly performance reports with actionable insights.
• Collaborate with marketing and design teams to ensure consistent branding and messaging.
• Stay updated on social media trends, tools, and emerging platforms.

Qualifications & Skills:

• Bachelors degree in Marketing, Communications, or a related field.
• Minimum 2 years of experience managing social media platforms (LinkedIn, Instagram, Facebook).
• Experience in RedNote marketing or content creation is highly desirable.
• Strong understanding of content strategy, audience growth, and social media analytics.
• Excellent writing, communication, and storytelling skills in English (Mandarin is an advantage).
• Familiarity with graphic and video tools such as Canva, CapCut, or Adobe Creative Suite.
• Self-motivated, detail-oriented, and able to work independently in a remote environment.