Lead Advertiser

LEAD ADVERTISER JOB DESCRIPTION



Key Responsibilities:

Ad Campaign Data Analysis

o Analyze and interpret campaign performance data across platforms (Meta,

Shopee, Lazada, TikTok) to extract actionable insights that optimize ad

strategies and improve ROI.

o Utilize advanced analytics tools and techniques to monitor key metrics such

as traffic, conversion rates, and sales performance, providing detailed

reports and data-driven recommendations.

Insights Generation & Reporting

o Regularly produce comprehensive reports summarizing campaign results,

performance trends, and key insights for internal teams and stakeholders.

o Develop and present in-depth analysis of customer behaviors, market

trends, and competitor performance to inform strategy improvements.

Actionable Strategy Recommendations

o Based on data insights, recommend optimizations to advertising strategies,

including targeting, budget allocation, ad creatives, bidding approaches, and

audience segmentation.

o Develop and present clear, actionable recommendations to marketing and

sales teams to enhance overall advertising performance and conversion

rates.

Platform & Industry Research

o Stay up-to-date on the latest platform developments (Meta, Shopee, Lazada,

TikTok) and advertising trends to ensure the company is utilizing the most

effective strategies.

o Share industry knowledge and platform changes with internal teams to

inform decisions and improve overall ad performance.

Optimization & Troubleshooting

o Identify underperforming ads and campaigns through data analysis and work

with cross-functional teams to identify issues and implement corrective

actions.

o Analyze and optimize ad bidding strategies, targeting parameters, and other

key elements to drive improvements in ad performance.