TikTok Content Creator

Job Title: TikTok Content Creator

Department: Marketing

Work Set Up: Hybrid

Reports To: Marketing Manager



JOB SUMMARY

The TikTok Content Creator is responsible for creating, shooting, and editing engaging TikTok videos that align with the brands voice, values, and marketing goals. This role involves conceptualizing creative content, collaborating with the marketing team to drive conversions, and analyzing performance data to optimize content strategy. The creator will also engage with the TikTok community, stay on top of trends, and contribute to special promotions and product launches. The ideal candidate will have a strong understanding of TikTok trends and a passion for creative content creation in a fast-paced environment.

KEY RESPONSIBILITIES

Content Creation & Conceptualization

• Conceptualize, shoot, and edit engaging TikTok videos that align with the content calendar and sales funnels.
• Develop creative content ideas that resonate with the target audience and drive engagement.
• Ensure content reflects the brands voice, values, and visual style, fostering a consistent presence on TikTok.

Content Strategy Alignment

• Collaborate closely with the marketing manager and executive to ensure TikTok content aligns with overall marketing goals and campaigns.
• Work with the team to ensure content supports sales funnels and drives conversions, from awareness to purchase.
• Analyze trends, audience insights, and performance data to optimize content strategy and increase audience engagement.

Video Production & Editing

• Shoot high-quality TikTok videos, ensuring visually compelling and creative storytelling that captures the audience's attention.
• Edit and enhance video content, adding captions, effects, music, and other elements to ensure maximum impact and engagement.

Collaborative Content Development

• Work closely with marketing, design, and multimedia teams to create and produce TikTok content that supports brand messaging.
• Support the development of content for special promotions, seasonal campaigns, and product launches to boost brand visibility and sales.

Engagement & Community Management

• Interact with the TikTok community, respond to comments, and participate in relevant conversations to increase user engagement and build a loyal following.
• Monitor TikTok trends and incorporate relevant ones into content to increase reach and engagement.

Optimization & Reporting

• Track TikTok content performance, including views, engagement, and conversions, and report findings to the marketing team.
• Continuously optimize content strategy based on insights and audience feedback to ensure ongoing growth and brand alignment.

Collaboration with Marketing Team

• Regularly update the marketing team on content progress, upcoming shoots, and campaign alignment.
• Provide input and creative suggestions to improve marketing strategies and content quality.

QUALIFICATION & REQUIREMENTS

Education

• Bachelors degree in Marketing, Communication Arts, Advertising, or any related field.

Experience

• Entry-level or at least 1 year of experience in content creation or any related field.

SKILLS & COMPETENCIES

Technical Skills:

• Expertise in creating, shooting, and editing high-quality TikTok videos that align with brand messaging and marketing goals.
• Strong understanding of TikTok trends, audience engagement, and the platforms algorithm to optimize content performance.
• Ability to analyze performance data and adjust content strategy to improve engagement, views, and conversions.
• Knowledge of content optimization techniques to increase visibility and follower engagement on TikTok.

Soft Skills:

• Confidence and comfort in front of the camera, with the ability to create authentic and engaging content.
• Strong teamwork and collaboration skills, working closely with the marketing team and other departments to create aligned content.
• Creative thinking with a passion for developing fresh content ideas that resonate with the target audience.
• Excellent communication skills, particularly in sharing content ideas, performance results, and creative feedback.
• Ability to thrive in a fast-paced, dynamic environment, handling multiple projects and meeting tight deadlines.

WORK ENVIRONMENT

This position operates in an office and remote support environments. Will occasionally be required to change locations based on content calendar requirements (shoot in Mayamot, offline stores, etc.)

EQUAL OPPORTUNITY STATEMENT

Dermorepubliq is an equal opportunity employer and is committed to creating an inclusive environment for all employees.