Performance Marketing Lead

Job Title: Lead Advertiser

Department: Marketing

Work Set Up: Hybrid

Reports To: Marketing Manager



JOB SUMMARY

The Lead Advertiser will oversee and analyze campaign performance data across platforms (Meta, Shopee, Lazada, TikTok) to optimize ad strategies and enhance ROI. This role includes generating actionable insights, producing detailed reports, and providing data-driven recommendations. The Lead Advertiser will guide and mentor the advertising team, offering strategic recommendations for ad optimizations and ensuring effective budget allocation, targeting, and creative strategies. Additionally, they will stay informed on platform trends, conduct industry research, and troubleshoot underperforming ads, working collaboratively with cross-functional teams to improve overall ad performance.

KEY RESPONSIBILITIES

Ad Campaign Data Analysis

• Analyze and interpret campaign performance data across platforms (Meta, Shopee, Lazada, TikTok) to extract actionable insights that optimize ad strategies and improve ROI.
• Utilize advanced analytics tools and techniques to monitor key metrics such as traffic, conversion rates, and sales performance, providing detailed reports and data-driven recommendations.

Insights Generation & Reporting

• Regularly produce comprehensive reports summarizing campaign results, performance trends, and key insights for internal teams and stakeholders.
• Develop and present in-depth analysis of customer behaviors, market trends, and competitor performance to inform strategy improvements.

Actionable Strategy Recommendations

• Based on data insights, recommend optimizations to advertising strategies, including targeting, budget allocation, ad creatives, bidding approaches, and audience segmentation.
• Develop and present clear, actionable recommendations to marketing and sales teams to enhance overall advertising performance and conversion rates.

Platform & Industry Research

• Stay up-to-date on the latest platform developments (Meta, Shopee, Lazada, TikTok) and advertising trends to ensure the company is utilizing the most effective strategies.
• Share industry knowledge and platform changes with internal teams to inform decisions and improve overall ad performance.

Optimization & Troubleshooting

• Identify underperforming ads and campaigns through data analysis and work with cross-functional teams to identify issues and implement corrective actions.
• Analyze and optimize ad bidding strategies, targeting parameters, and other key elements to drive improvements in ad performance.

QUALIFICATION AND REQUIREMENTS

Education

• Bachelors degree in Marketing, Communication Arts, Advertising, or any related field.

Experience

• 2 to 3 years of experience in performance marketing or a related position.
• Highly preferred if experienced in managing TikTok ads

SKILLS & COMPETENCIES

Technical Skills:

• In-depth knowledge of ad campaign performance analysis across platforms (Meta, Shopee, Lazada, TikTok).
• Proficient in using advertising analytics tools (e.g., Facebook Ads Manager, Google Analytics, TikTok Ads Manager).
• Strong understanding of budgeting, targeting, and creative strategies to optimize ad campaigns.
• Ability to generate detailed performance reports and translate data into actionable insights.
• Experience with A/B testing and ad optimization techniques to enhance ROI.

Soft Skills:

• Strong leadership and mentorship skills, with the ability to guide and develop an advertising team.
• Excellent analytical thinking with a focus on data-driven decision-making.
• Exceptional communication skills, particularly in explaining complex data and recommendations to both technical and non-technical stakeholders.
• Ability to collaborate effectively with cross-functional teams (e.g., creative, marketing, and product teams).
• Strong problem-solving skills for troubleshooting and improving underperforming ads.

WORK ENVIRONMENT

This position operates in an office and remote support environments.

EQUAL OPPORTUNITY STATEMENT

Dermorepubliq is an equal opportunity employer and is committed to creating an inclusive environment for all employees.