Social Media & Content Specialist

Must have demonstrated success creating and managing content across Instagram, TikTok, and Pinterest, with the ability to oversee 7 active social media accounts across multiple brands without sacrificing quality, consistency, or timeliness.

Position Summary

East Wind Catering is seeking a creative, organized, and highly motivated Social Media & Content Strategist to lead content creation and digital storytelling across multiple business lines. This role is responsible for planning, producing, and executing engaging content that elevates brand presence, drives audience engagement, and supports overall marketing initiatives.

The ideal candidate is both strategic and hands-on—someone who can generate fresh ideas, create compelling content, and stay highly organized while managing multiple priorities. This position is heavily focused on social media and content development, while also supporting key marketing and administrative functions.

Key Responsibilities

Social Media & Content Strategy

• Develop, plan, and execute social media content across East Winds multiple business divisions using an established content calendar
• Manage up to 7 social media accounts simultaneously while ensuring each brand maintains a clear, consistent, and engaging voice
• Create engaging and on-brand content for:
  • Weddings and special events
  • Two on-site restaurant concepts
  • Spa and salon services
  • Wellness suite offerings
• Write compelling captions, promotional copy, and short-form content tailored to each audience and platform
• Create and adapt content specifically for Instagram, TikTok, and Pinterest, with a strong understanding of best practices, trends, platform behavior, and audience engagement strategies
• Design digital marketing assets using Canva, Adobe Express, or Adobe Creative Suite
• Collaborate with photographers, videographers, and vendors to source, organize, and publish high-quality visual content
• Capture content on-site as needed during events, special activations, or weekend programming
• Support the execution of content that drives visibility, bookings, and guest engagement across all platforms

Marketing & Administrative Support

• Create and update online listings, business profiles, and marketing platforms as needed
• Draft and distribute press releases, announcements, and promotional communications
• Maintain organized content libraries, calendars, photo/video folders, and marketing assets
• Track approvals, deadlines, and publishing schedules to ensure timely and consistent execution
• Assist with light community management across social media channels, review platforms, and Google business profiles

Qualifications

• Proven experience in social media management, content creation, or digital marketing
• Must have hands-on experience managing Instagram, TikTok, and Pinterest for a brand or business
• Must be comfortable managing up to 7 social media accounts at one time across multiple business lines or brands
• Strong creative eye with the ability to turn ideas into polished, on-brand content
• Excellent organizational skills and strong attention to detail
• Ability to manage multiple brands, projects, and deadlines simultaneously
• Comfortable working within an established content calendar and following through on execution
• Proficiency with social media platforms, scheduling tools, and design software
• Strong written communication skills and the ability to adapt tone across multiple audiences
• Comfortable taking direction while also bringing proactive ideas to the table
• Availability for occasional evenings and weekends to support content capture for events and programming

Ideal Candidate

The right candidate is creative, strategic, and execution-focused. They are just as comfortable brainstorming content ideas as they are organizing assets, meeting deadlines, and supporting day-to-day marketing functions. They thrive in a fast-paced environment, can balance multiple moving parts, and understand how to create content that is both visually compelling and aligned with business goals.