Commercialization & Go to Market strategy Lead

We are hiring a Commercialization & GTM Strategy Lead to drive the go-to-market strategy and execution for a suite of modern treasury and reporting products, including API integrations, ERP connectivity, info-reporting, file modernization, and ledgering. This is not a product development role, but rather a dedicated go-to-market strategy and execution position focused on scaling revenue from $15M to $50M.

You will be responsible for getting the product to market, leading commercialization strategy, managing full P&L, designing pricing models, building an ecosystem around the offering, and establishing key ISV partnerships. This role requires someone who can execute, not just strategize.

This role begins as an individual contributor, with the opportunity to grow a team over time.

What You Will Do:

• Develop and own the go-to-market (GTM) strategy for the API/ERP/info-reporting/File Modernization/ledgering product suite

• Lead product commercialization efforts to bring solutions to market quickly and effectively

• Define vertical-specific use cases and solutions that drive adoption

• Create sales enablement tools and positioning for field teams and treasury advisors

• Join client calls to support deal progression and articulate product value, demonstrating expert selling and a consultative approach

• Design and implement B2B SaaS-style pricing models that support growth and profitability

• Own the P&L for the product and be accountable for revenue targets

• Identify and activate strategic partnerships with Independent Software Vendors (ISVs), including the negotiation of key agreements

• Build and nurture an ecosystem of partners and integrations that support the products adoption and scale

• Build internal alignment across product, sales, and marketing

• Translate insights from customer, competitor, and market research into GTM plans

• Adjust strategies based on data and feedback from the field

What You Bring:

• 7+ years in go-to-market, product marketing, or commercialization roles, with a strong background in fintech

• Proven track record driving GTM execution, getting products to market, and scaling revenue in a SaaS or fintech company

• Experience owning P&L and leading pricing strategy aligned with business goals

• Demonstrated success in building ecosystems and leading ISV-focused partnership initiatives

• Hands-on operator who can execute strategy, not just design it

• Strong understanding of SaaS pricing models and commercial strategy

• Experience working directly with ISVs on business development, partnerships, or joint go-to-market initiatives, including selling and solutioning to them

• Credibility and presence in client-facing conversations with a consultative approach

• Familiarity with modern payment and treasury management platforms

• Ability to influence internal stakeholders and support field teams in complex deal cycles

• Comfortable starting as an individual contributor initially, with the potential to build a team over time