Marketing Manager

solutions to our customers. We are seeking a highly strategic and innovative Strategic Marketing Manager to join our team and help us drive growth, build our brand, and differentiate ourselves in the market.

Job Summary: The Strategic Marketing Manager will be responsible for developing and executing the company's overall marketing strategy, messaging, and positioning. The ideal candidate will have a strong understanding of marketing best practices, experience in the software industry, startup environment and a proven track record of building brands and driving growth.

Key Responsibilities:

• Develop and execute the company's overall marketing strategy, messaging, and branding.

• Conduct market research and competitive analysis to identify market trends and opportunities and adjust marketing strategies and tactics accordingly.

• Develop and execute go to market strategy, market acquisition and marketing plans to drive business growth and revenue.

• Create and manage the company's brand identity, including visual design, messaging, across all marketing channels and touchpoints.

• Develop and execute thought leadership and content marketing strategies that position the company as a leader in the AI computer vision space.

• Create compelling content, including whitepapers, case studies, webinars, and blog posts, that educates and engages potential customers.

• Collaborate with the product development, sales, and management to develop and deliver effective messaging and positioning for our products.

• Plan and execute events, such as trade shows, conferences, and webinars, that increase brand awareness and generate leads.

• Monitor and analyze marketing metrics, such as website traffic, engagement, lead conversion rates, and ROI, and adjust marketing strategies and tactics as needed.

• Manage and optimize digital marketing channels, including SEO, SEM, social media, email, and paid advertising, to generate leads and drive growth.

Qualifications:

• Bachelor's degree required, Master preferable in Marketing, Business, or related field.

• 5+ years of experience in marketing, preferably in the software industry.

• 3+ years of experience in SaaS or PaaS startup environment is a plus.

• Strong understanding of marketing best practices, including demand generation, content marketing, and digital marketing.

• Proven track record of building brands and driving growth through strategic marketing initiatives.

• Excellent communication, pitching strategy and storytelling skills, including the ability to create compelling content that engages and educates potential customers.

• Strong analytical skills and the ability to measure and optimize marketing campaigns based on data and metrics.

• Ability to manage multiple projects and priorities simultaneously and meet deadlines.

• Strong leadership and collaboration skills, including the ability to work effectively with cross-functional teams.