Digital Marketing Manager

Position

Digital Marketing Manager（Flexible working hour ）

Location

Wanchai

About the Job

Our client is a fast-growing, MNC e-commerce and digital entertainment enterprise specializing in online collectibles and interactive gaming platforms. As part of their rapid international expansion, they are establishing a brand-new marketing function in Hong Kong.

This is a rare, ground-floor opportunity to work closely with HQ leadership, establish the local team, and drive market expansion from day one. You will balance strategic planning with hands-on execution to build brand presence and drive user growth in Hong Kong.

Responsibilities:

• Team Leadership & Supervision: Lead the recruitment, structuring, and development of the local Hong Kong marketing team over time, to achieve brand and performance targets.
• Paid Media & Digital Ad Strategy: Oversee digital ad campaigns (search, paid social, display), working with the team to optimize ROI, conversion rates, and acquisition funnel performance.
• SNS & Content Management: Direct the social media and YouTube strategy, collaborating with internal content creators/YouTubers to produce engaging video content, increase community interaction, and drive viral growth.
• Strategic Planning & Execution: Formulate comprehensive integrated marketing plans tailored to the Hong Kong market to maximise brand exposure and user adoption.
• Agency & Vendor Oversight: Source, negotiate with, and manage local media agencies, production vendors, and external influencers as needed.
• Budget & Performance Analytics: Manage the HK marketing budget, analysing cross-channel campaign metrics to refine strategies and maximise growth efficiency.
• Tokyo HQ Alignment: Serve as the primary liaison between local marketing operations and HQ leadership to align localised efforts with global strategy.

Requirements

• Hands-on experience in performance/paid advertising OR social media marketing (including YouTube/video content platforms).
• Proven experience managing or supervising team members (e.g., content creators, digital marketers, or creative specialists).
• Strong understanding of digital ad channels (Meta, Google, TikTok, etc.) and organic social growth strategies (YouTube, Instagram, etc.).
• Data-driven mindset with the ability to balance ROI performance with creative brand storytelling.
• Business-level fluency in English; Cantonese for local execution.
• Conversational or business-level Japanese language skills are a strong advantage.
• Passion or interest in digital collectables, pop culture, gaming, or interactive entertainment is a plus.

Benefits

• Competitive base salary with a highly attractive performance bonus
• Annual leave starting from 10 days
• Medical insurance 
• Daily lunch expenses fully covered by the company
• Transportation allowance