Senior Social Media Officer / Assistant Manager

Company Background: Our client is a licensed forex trading broker

Location: Central

Working hours: Mon to Fri, 9am to 6pm

Salary: negotiable

Responsibilities

• Strategize, create, and publish high-performing content (KV, videos, etc.) tailored to platform-specific best practices—especially YouTube, FB, IG, LinkedIn, and TikTok—with a focus on maximizing reach, engagement, and follower growth
• Develop video content optimized for audience retention, shareability, and platform algorithms, using hooks, storytelling, and visual appeal to boost view-through rates and virality
• Generate insights from data and convert into creative design & copywriting, work with designer to develop conversion-driven marketing materials
• Actively manage and grow online communities through timely engagement, conversation-starting content, and response strategies to foster brand loyalty and audience expansion
• Plan and optimize paid social campaigns (i.e. UGC campaign, interactive/personalized content)
• Collaborate on content creation with internal teams and influencers/agencies
• Track, analyze and report on campaigns performance and ROI based on business objectives
• Stay updated on trends, algorithms, and competitor activities, and propose optimization suggestions

Requirements

• Bachelors degree in Marketing, Business, Finance, or a related field
• Minimum 1 year of professional social media management experience
• Strong copywriting skills. Graphic and video editing skills are preferred
• Fluent in English and Chinese (written and spoken) required. Mandarin and/or Cantonese proficiency preferred
• Proven track record of managing and growing audiences across key platforms, including but not limited to YouTube, Instagram, Facebook, LinkedIn, and TikTok
• Proficiency with Meta Ads Manager or equivalent social advertising tools and ability to derive actionable insights from campaign data
• Experience in the Finance industry is a strong plus
• Creative, visually oriented, detail-focused, and able to merge analytical and creative thinking
• Familiarity with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics)

Benefits

• Discretionary bonus
• Annual leave: 15 to 20 days (max. 23 days) depends on the seniority/ experience of the candidate
• Medical and Dental insurance
• Annual health check-up