German Speaking Founding Marketer - B2B SaaS (Remote)

Job Title: German-Speaking Founding Marketer (B2B SaaS)

Location: Germany (Hybrid or Fully Remote with 3–4 annual HQ visits)

Experience Requirement: Minimum 3 years

Language Requirements: Fluent German (C2), English (C1)

Compensation: EUR 70,000 – EUR 85,000 + Individual Bonus

Employment Type: Permanent / Full-time

About the Company

Based in the picturesque Allgäu region of Kempten, we are a profitable, bootstrapped B2B SaaS enterprise. Originating as a digital agency, we built our own proprietary software after realizing that existing market tools fell short of our everyday operational standards. Today, more than 700 German-speaking agencies rely on our platform.

Our product philosophy centers on practical utility, user-focused engineering, and clean system design. We foster an agile workplace defined by flat management structures, personal accountability, and a collaborative team culture where your work directly drives our continuous growth.

The Role & Mission

As our inaugural dedicated marketing lead, you will act as a strategic generalist responsible for building our user acquisition engine from the ground up. Operating closely alongside our founders, UX designers, and content managers, you will assume full ownership of our go-to-market execution, sales funnel architecture, and brand positioning.

We are looking for a hands-on builder who can test strategic assumptions, scale performance channels, build advanced HubSpot workflows, and expand our market presence across the DACH region.

Key Responsibilities

• Strategy & Positioning: Formulate end-to-end marketing roadmaps, manage ad spend, define core performance metrics, and tailor messaging to specific agency verticals and buyer personas.

• Performance Marketing: Take complete ownership of paid acquisition channels, leading Meta Ads creative strategy, campaign setup, split testing, and ongoing performance tuning.

• Funnel & Conversion Optimization: Optimize every step of the user journey, refining the path from initial ad click through free-trial onboarding to paid subscription conversion.

• Marketing Automation (HubSpot): Establish HubSpot as our primary marketing engine, setting up automated nurture sequences, lead scoring frameworks, and detailed performance dashboards.

• Channel Expansion: Explore and scale alternative growth channels, including targeted LinkedIn campaigns, educational webinars, and strategic co-marketing partnerships.

• Cross-Functional Collaboration: Partner closely with Product and Customer Success teams to highlight client case studies, feature releases, and major product updates.

• Tracking & Attribution: Deploy reliable attribution models and tracking structures to measure true campaign ROI and support data-backed decision-making.

• Team & Agency Building: Lay the groundwork for future scaling by mapping out hiring roadmaps and overseeing external agency or freelance partners.

Candidate Profile & Requirements

Must-Haves:

• Experience: A minimum of 3 years of hands-on experience in B2B SaaS marketing within fast-paced, high-growth settings.

• Performance Expertise: Demonstrated success in planning, executing, and scaling high-ROI Meta Ads campaigns.

• Automation Mastery: Advanced technical proficiency with HubSpot marketing automation, lead scoring tools, and CRM integrations.

• Funnel Acumen: Deep understanding of product-led growth (PLG) mechanics and trial-to-paid conversion dynamics.

• Mindset: An ideal balance of big-picture strategy and independent execution, driven by strong personal ownership and initiative.

• Data-Driven: Analytical approach focused on performance tracking, structured experiment design, and scaling top-performing campaigns.

• Language Skills: C2 native-level German fluency to craft compelling copy, combined with C1 business English for internal operations.

Nice-to-Haves:

• Professional background within digital agencies, marketing services, or talent ecosystems.

• Familiarity with LinkedIn Ads, organic social growth, or community-led marketing initiatives.

• Prior experience managing external vendors, creative partners, or building internal marketing teams from scratch.

What We Offer

• High Creative Freedom: Total autonomy to design, test, and deploy marketing initiatives, systems, and processes from the ground up.

• Direct Impact: Daily collaboration with the founding team, ensuring high visibility and meaningful strategic influence across the business.

• Attractive Compensation: Competitive annual base salary ranging from EUR 70,000 – EUR 85,000, complemented by performance bonuses and 30 days of paid annual leave.

• Flexible Working Model: Full remote flexibility paired with 3–4 annual team meetups at our headquarters in Kempten, Allgäu.

• Maximum Growth Curve: Exceptional career advancement backed by dedicated learning stipends, regular team events, and a vibrant corporate culture.