User Centered Design Lead

EyeCarePro is the growth engine behind North America's leading optometric practices. We deliver full-funnel digital marketing and innovative SaaS tools that help eyecare businesses attract more patients, improve efficiency, and grow sustainably in a competitive healthcare landscape. With five consecutive EyeVote Awards for excellence in Online and Social Media Marketing, we are recognized not just for our results but for how we achieve them. Our team operates with the structure of a product company and the agility of a marketing agency, backed by a fully remote global workforce. Our culture is grounded in collaboration, empathy, and a data-driven mindset. We thrive on curiosity, proactive problem-solving, and a strong desire to learn, improve, and stay ahead in a fast-evolving digital environment. 

About the Role

We are hiring a User Centered Design Lead to spearhead the transformation of our website design processes. This is a brand-new role, ideal for a seasoned UX professional ready to build systems from the ground up. You'll own the creation of scalable user research, testing, and journey mapping frameworks to improve the usability and impact of client websites. You'll work cross-functionally with creative, content, and technical teams to embed user-centered design thinking into everything we do. This role is ideal for a strong individual contributor who thrives in ambiguity, leads with empathy, and brings deep UX craft to the table.

Key Responsibilities 

UX Leadership and Strategy

• Build and operationalize user-centered design processes across our client website projects.
• Define and implement frameworks for research, journey mapping, and usability testing.
• Advocate for the user at every stage of the design and development process.

Collaboration and Integration

• Work closely with internal stakeholders, including designers, developers, writers, and account managers.
• Partner with the experimentation and optimization team to evolve our post-launch testing strategy beyond A/B tests.
• Collaborate with design leadership and product owners to align UX goals with business objectives.

Execution and Evaluation

• Lead user research and testing efforts for new and existing client websites.
• Create and document UX guidelines, workflows, and toolkits for scale.
• Develop methodologies to gather meaningful usability insights across a large client base.

What We Are Looking For

• 5 to 7 years of experience in user experience design, with a strong focus on user research, testing, and journey mapping.
• Experience in or adjacent to the eye care or healthcare industry is highly preferred.
• Proven ability to build or lead UX practices from scratch in a cross-functional environment.
• Excellent communication, collaboration, and facilitation skills.
• Comfort working independently in a fast-paced, remote-first organization.

What You Bring

• Deep understanding of UX principles, research methods, and usability best practices.
• Hands-on experience developing user journeys, personas, wireframes, and prototypes.
• Strong analytical thinking and the ability to translate insights into actionable design improvements.
• Familiarity with qualitative and quantitative testing methods.
• No specific certifications required; practical expertise is what counts.

Work Requirements

• 100 percent remote work-from-home.
• Schedule: Monday to Friday, 9:00 AM to 5:00 PM Eastern Time.
• Must have:
  • Personal computer and essential equipment
  • Reliable high-speed internet
  • Quiet, professional workspace
  • Backup power supply (if applicable)

Our Core Values

Great Collaborator
You are fun to work with, eager to help, and always looking to add value to your clients and team.

Always Learning
You are curious, proactive, and committed to improving your knowledge of the industry and your craft.

Driven to Improve
You look at every challenge as a chance to test, learn, and improve. You track your work and push for better outcomes.

Client Focused
You ask one question about every report, conversation, or recommendation: How much value is this creating for the client?

What We Value

We prioritize clear communication, good judgment, and steady execution. You will be trusted to manage your work without micromanagement. That means asking smart questions early, owning your decisions, and showing up with care and clarity.

How to Apply
If you thrive in a strategic, client-facing role and want to make a real impact on small businesses, we would love to hear from you.

Note: If you do not hear from us within two weeks of submitting your application, please consider your application unsuccessful at this time. We appreciate your interest in EyeCarePro.