Marketing Operations Manager

About EyeCarePro

EyeCarePro is the digital engine behind the growth of hundreds of private optometric practices across North America. From high-converting funnels and practice management software to strategic campaigns and automation tools, we help eyecare businesses thrive in a competitive healthcare landscape.

We're not a typical agency; we're an integrated marketing and technology partner focused on measurable outcomes. Our work is fast-paced, high-impact, and at the forefront of innovation in health marketing.

This is a pivotal role for someone who thrives on turning strategy into seamless execution, building scalable systems, and ensuring marketing campaigns deliver measurable results.

What You'll Do

Campaign and Launch Execution

• Lead end-to-end delivery of our Book Launch, Software Launch, and Marketing Services funnel.
• Translate strategic ideas into clear project plans with defined outcomes, timelines, and ownership.
• Partner with sales, creative, and leadership teams to ensure cross-channel alignment and timely execution.

Funnel Management and Optimization

• Manage and optimize full-funnel campaigns from awareness to conversion.
• Use data-driven insights to identify friction points and performance gaps.
• Develop and oversee nurture sequences, landing pages, lead magnets, and conversion tools.

Brand Integrity and Quality Control

• Review copy, design, and layouts to ensure alignment with brand standards.
• Adapt messaging for a professional optometric audience.
• Maintain a client-value focus, ensuring all campaigns drive measurable impact.

Team Leadership and AI Integration

• Manage a small internal team and network of freelancers.
• Leverage AI tools (ChatGPT, Jasper, Midjourney) to increase speed, creativity, and efficiency.
• Build and document repeatable processes that reduce friction and improve consistency.

Marketing Operations & Collaboration

• Oversee workflows in Asana to track tasks, deadlines, and priorities.
• Remove blockers, surface risks, and keep stakeholders accountable.
• Create systems for efficient cross-functional delivery and reporting.

You'll Thrive in This Role If You:

• Have 5+ years of experience in marketing operations, program management, or campaign execution.
• Can independently manage cross-functional projects from concept to delivery.
• Understand funnels, lead generation, and conversion strategy deeply.
• Are comfortable reviewing creative assets for strategic and brand alignment.
• Move fast, stay organized, and maintain quality under deadlines.
• Use AI tools to streamline workflows and improve productivity.
• Enjoy managing people, processes, and technology to deliver results.

Core Values We Live By

• Great Collaborator: You work well with others, lead with empathy, and focus on shared success.
• Always Learning: You stay curious, proactive, and open to new tools and ideas.
• Driven to Improve: You test, measure, iterate, and push for better results.
• Client Focused: You judge every project by the measurable value it creates.

Role Details & Requirements

• Location: Remote South Africa
• Schedule: Full-time, Monday-Friday, 8:00 AM 4:00 PM EST
• Tech Requirements:
  • Reliable high-speed internet
  • Quiet, professional workspace
  • Personal laptop/desktop with up-to-date tools

Why Join EyeCarePro?

• Drive the operational engine behind high-visibility marketing campaigns.
• Collaborate with senior leaders and decision-makers.
• Work with cutting-edge marketing and AI tools.
• Grow your career in a company that values initiative, clarity, and execution.

How to Apply
If you're ready to lead marketing operations and make a measurable impact, we'd love to hear from you.