CRM Manager

edamama is the #1 online-to-offline (O2O) platform focused on products and services for parents and families in the Philippines! We're a mama-led company (with dads, aspiring parents, and kid-at-hearts on board too!) on a mission to make parenting easier. Think content, commerce, and community wrapped up in one supportive space. We’ve reached another milestone in 2023 when we started to branch out into retail aiming to have 100 stores in the next 5 years!

What You'll Do

As our CRM Manager, you will oversee and enhance our customer relationship management strategies and systems. In this role, you will lead the development and execution of CRM campaigns aimed at improving customer engagement, retention, and lifetime value. You will work cross-functionally with marketing, sales, data, and product teams to create personalized, data-informed experiences that drive growth and customer satisfaction.

Key Responsibility Areas

• Design and implement CRM strategies and automated workflows to improve customer engagement and retention rates.
• Develop and manage CRM campaigns across multiple channels including email, SMS, push notifications, and in-app messaging.
• Collaborate with cross-functional teams (Marketing, Product, Customer Support) to ensure alignment of CRM strategies with overall business objectives.
• Analyze campaign performance data and customer insights to optimize segmentation, content, timing, and frequency of campaigns.
• Utilize CRM tools and platforms to build and maintain customer segments, lists, and databases for targeted marketing activities.
• Monitor and report on CRM campaign performance metrics, including but not limited to conversion rates, click-through rates, and retention rates.
• Continuously test and iterate on CRM strategies and campaigns to improve effectiveness and ROI.
• Stay informed about industry trends and best practices in CRM, automation, and customer lifecycle marketing.
• Preferably with experience in marketing automation tools such as Moengage, Hubspot, Braze, or other similar tools

What We're Looking For

• At least 3 years of experience in managing marketing campaigns

• Knowledge of marketing automation tools like Moengage, Hubspot, Braze, or similar CRM platforms

• Previous experience with e-commerce operations, brands with e-commerce channels, or the fintech industry is a plus.

• Willing to work onsite in Makati