Digital Strategist

The Digital Strategist contributes to the delivery and overall management of key digital accounts from development of platform mix recommendations, overall campaign strategy, creation of cost estimates/media plans, implementation of digital media campaigns, and reporting/overall assessment of campaign performance, with the help of the teams implementation arms HPH and Ecselis.

Responsibilities

• Participate in the delivery of key campaigns of the agencys clients
• Implement full project structure with stakeholders across the media, creative, technical and data teams
• Ensure smooth delivery of projects: plan the campaigns, be able to defend the campaign strategy to internal and client stakeholders, coordinate with the stakeholders
• Create project documentation and provide regular reporting and updates
• Liaise with internal and client stakeholders to ensure seamless delivery
• Research for new and emerging channels and technology

Qualifications

• Good knowledge of digital advertising landscape ; Familiarity with social media and digital media in general
• Familiarity with the operational process of running projects
• Delivery oriented
• Interest in agile working methods
• A communicator at all levels

Technical

• Feeding into and implementing the Global technology roadmap.
• Demonstrated business acumen and a track record of growing display/VOD/Programmatic/paid social spend across clients through excellent performance
• Strong command of programmatic/paid social marketing strategies and reporting resources
• Overall use of technologies, including via Private Market Place practice:
• Implementation of Private Market Place with publishers and SSPs
• Management of local relationships with platform vendors in coordination with Programmatic/paid social APAC Hub
• Advanced knowledge in implementation campaigns for paid social, programmatic, etc.
• Solid interpersonal and teamwork abilities
• Ability to build and strengthen client relationships
• Demonstrated critical thinking and problem-solving abilities
• Highly numerate with a functional expertise in BI technology
• Knowledge of ad-server technology
• Trading experience in a DSP preferable, experience with MediaMath