E-Commerce Manager

Job Summary

The E-Commerce Manager owns and manages the e-commerce platform as a digital store, driving revenue, conversion, and customer satisfaction.

This role is responsible for planning and executing online merchandising, campaign enablement, and customer experience initiatives to ensure marketing demand is effectively converted into sales and long-term customer value.

Responsibilities

• Own day-to-day performance of the e-commerce platform, including revenue, conversion rate, average order value, and repeat purchase
• Manage online merchandising across homepage, category pages, search results, and promotional placements
• Plan and execute e-commerce support for brand campaigns, launches, and seasonal initiatives
• Coordinate with Brand Marketing and Demand Managers to ensure products, categories, and storytelling are clearly and accurately represented online
• Partner with Digital Marketing to ensure paid, CRM, and organic traffic lands into effective conversion-optimized pages
• Identify customer journey friction points and implement improvements to site navigation, content clarity, and checkout flow
• Work closely with Customer Care to address recurring customer issues and reduce e-commerce-related complaints
• Manage and prioritize the e-commerce enhancement roadmap from a marketing and business perspective
• Coordinate with IT, platform vendors, and external partners on site enhancements and fixes
• Monitor and report e-commerce performance, customer behavior, and campaign effectiveness
• Stay up to date on e-commerce, digital merchandising, and conversion optimization best practices
• Collaborate with cross-functional teams, including Digital Marketing, Creatives, Customer Care, Retail Operations, E-Commerce Operations, and IT
• Support omnichannel initiatives by aligning online and offline promotions and campaigns
• Evaluate current e-commerce tools and explore third party solutions
• Conduct regular analysis of competitors and market trends in digital commerce
• Liaise with external vendors and partners supporting the e-commerce platform
• Perform other ad hoc tasks that may be required and relevant to the role

Qualification

• Bachelor's Degree from a reputable university
• At least 4-7 years' professional experience in e-commerce, digital merchandising, or growth marketing
• Strong commercial and analytical skills
• Experience managing e-commerce platforms or online stores in a retail, experience with shopify is a plus
• Relevant product and industry knowledge
• Critical thinking and problem-solving proficiency