Senior Integrated Media Specialist

The Senior Integrated Media Specialist is responsible for leading the relationships with a portfolio of clients. S/He is partnering with Mx Intelligence, Mx Development and Mx Measurement to ensure the excellence in the Mx (Media Experience) services delivery to their clients. Cross-reporting to the Head of Mx Development, s/he will be deeply involved in the creation of Mx plans for clients based on the strategic directions of Mx Intelligence and Mx Brief. S/he will also be charged with monitoring the performance of their ongoing campaigns to ensure they reach their goals.

Responsibilities

Client and Business Management

• Have leadership in daily client relationship management as well as in the knowledge of the client
• Support the development of revenues generated by your client portfolio
• Lead coordination across Havas Group and communication of the yearly target objectives
• Contribute to the Mx conception (omnichannel) and consistency in liaise with all resources involved in client satisfaction (Strategy, Mx Development, Media Creative & Audience Architecture teams...) to build the Media
• Experience services as well as client presentations
• Contribute to the Mx briefs alongside the Intelligence team
• Coordinate and manage the integrated teams working end-to-end for the clients (Intelligence, Mx Development,
• Channel specialists, Mx Measurement to provide to client efficient and valuable Mx recommendations and operations
• Lead the meetings with clients and be responsible of the clients’ reports minutes and action plan
• Follow up the clients’ cases in conjunction with Media Creative and/or Strategy lead
• Supervise the clients’ media reports and ensure its consistency and alignment with initial objectives, in close liaise with Mx Measurement and Audience Architect
• Participate in pitches
• Participate in all campaigns reviews & insights
• Ensure the reconciliation of campaigns with initial brief
• Provide to the Managing Partner necessary information of her/his client portfolio for financial monthly update and
• P&L report
• Report to Global teams on international clients’ activities

MX Development

• Create optimal Mx, defined as Connection x Context x Content
• Work with Mx Intelligence-Brief strategists, content/channel specialists, and Audience Architect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentation
• Allocate budget across channels based on audience and objective in conjunction with econometrics and attribution specialists
• Recommend optimum content and context based on the Mx Intelligence-Brief guidelines and clients’ requirements
• Deliver overall experience and articulation of how the channels work together towards a positive consumer media experience
• Input measurement framework, including KPIs and methodology in conjunction with specialists and Mx measurement teams

Create and present Mx Story to clients

• Create the Mx guidelines and liaise with relevant internal specialist teams for the development of these plans.
• Ensure that developed implementational plans are aligned with Mx Development strategies and Mx Intelligence
• Ensure quality control on plan recommendation against Mx delivery
• Consistently monitor the performance of the implemented campaigns to ensure (1) optimal utilization of resources and (2) achievement of Mx KPIs/campaign effect KPIs
• Provide insightful post campaign optimization analyses and reports in a case study format, in partnership with specialists, trading and investment, and Mx Measurement teams

Management

• Lead matrix teams to ensure Mx quality and performance to clients
• Work closely with Mx development, Channel specialists, Intelligence team, Audience architect & Media Creative representative-Be responsible for the team performance
• Actively contribute to key talent acquisition processes

Qualifications

Previous Experience & Industry Background

• Experience in client servicing or media strategy
• Media Industry, Data Industry, Tech Industry

Qualifications & Languages:

• Bachelor’s or Master’s degree in Business, Marketing or Advertising
• Languages: English (Fluent)

Technical Skills:

• Business intelligence software (e.g., Tableau, Datorama, Power BI)
• Havas Media and 3rd party planning and insight tools (e.g., Polaris, Nielsen/Kantar databases)
• Financial reporting software (e.g., Magnitude, Talentia, Opera)
• Media planning and reporting software
• Knowledge on advertising technologies and platforms, including traditional media, Facebook, Google, and emerging platforms

Soft Skills and Competencies:

• Focusing on performance, with strong attention to detail without losing big picture
• Adept at building collaborative relationships
• Is flexible, adaptable, authentic & open
• Is an expert/advanced learner in marketing and business strategy
• Is an expert/advanced learner on Mx strategy development and implementation
• Tech Savvy and has completed Programmatic advance
• Focused on optimizing performance of campaigns
• Builds collaborative relationships across departments/teams
• Strategic media planning/integrated media planning experience
• Has strong negotiation skills
• Conceptual understanding of data processing and management
• Understanding of marketing strategy planning and its translations into media/communications and Mx plans