Director of Organic Growth

Team: Growth & Marketing

Report to: VP, Growth & Marketing

Preferred location: Vietnam, Indonesia, Singapore

About ELSA:

ELSA is a global leader in AI-powered English communication training, dedicated to transforming how people learn and speak English with confidence. Founded in 2016 and headquartered in San Francisco, we operate across the U.S., Vietnam, Portugal, Indonesia, Brazil and Japan.

Powered by proprietary speech-recognition technology and generative AI, ELSA delivers real-time, hyper-personalized feedback to help learners improve pronunciation, fluency, and overall communication effectiveness. With over 50 million learners and 1 billion hours of anonymized speech data, ELSAs depth of language training intelligence is unmatched in the industry.

Our B2B flagship platforms ELSA Enterprise and ELSA Schools empower organizations and educational institutions to elevate communication capabilities and unlock personal and professional opportunities for their people. We design engaging, bite-sized learning experiences that adapt to each learners goals and context, ensuring measurable improvement and lasting confidence.

Our vision is to become the global standard for real-time English communication training, enabling 1.5 billion language learners worldwide to speak clearly, be understood, and share their stories with the world.

Backed by world-class investors including Googles Gradient Ventures, Monks Hill Ventures, and SOSV, ELSA has been recognized among the top global AI innovators:

Forbes Top 4 Companies Using AI to Transform the World

Research Sniper Top 5 Best AI Apps

ASU+GSV EdTech 150

CB Insights Top 100 AI Companies

Join us in shaping the future of language learning and empowering millions to unlock opportunity through confident communication.

About the Role

We are looking for a seasoned Director of Organic Growth to own the strategy, roadmap, and execution across all organic channelsincluding technical SEO, GEO, content, organic social, and emerging non-paid growth levers.

This leader will create the long-term vision for organic acquisition, partner with Product & Engineering on technical improvements, and build systems that drive compounding, sustainable growth.

Key Responsibilities

- Strategic Organic Growth Leadership

- Own the multi-year organic growth strategy across SEO, GEO, organic social, content, and owned media.

- Develop a cohesive roadmap for traffic, visibility, and engagement growth across the funnel.

- Partner with Product and Engineering to integrate organic growth into the product lifecycle.

Technical SEO Oversight

- Lead the organizations technical SEO/GEO roadmap, including architecture decisions, crawl budget optimization, rendering, site migrations, Core Web Vitals, and schema strategy.

- Oversee diagnostics using tools like DeepCrawl, Screaming Frog, GSC, and internal logs.

- Ensure technical SEO is embedded in engineering workflows and sprint processes.

Content & Search Experience Strategy

- Guide content strategy informed by search insights, user intent, and competitive trends.

- Ensure scalable systems for content creation, optimization, and performance measurement.

- Drive improvements to site taxonomy, internal linking, and discoverability.

Organic Social & Brand Presence

- Set the strategy for owned social channels to expand reach and deepen engagement.

- Oversee content frameworks, creator partnerships, and channel experimentation.

- Identify emerging platforms and opportunities to strengthen brand presence.

Experimentation, Analytics & Insights

- Build a comprehensive measurement framework across organic channels.

- Establish experimentation systems (A/B tests, SEO/GEO tests, content tests) and operationalize learnings.

- Report on insights, impact, and strategic recommendations to leadership.

- Leverage modern AI-based tools to optimize technical SEO workflows and unlock new efficiencies in GEO initiatives

Team Leadership & Cross-Functional Influence

- Build, mentor, and lead a team of social and content specialists

- Influence across Product, Engineering, Design, and Brand to drive organic-first thinking.

- Manage agency or vendor partnerships supporting organic growth.

Qualifications

- 8 - 12+ years of experience across SEO, content marketing, growth marketing, or digital strategy.

- Deep expertise in technical SEO for complex or large-scale sites.

- Track record of driving durable, compounding organic growth.

- Strong leadership and team-building skills with experience managing multi-functional teams.

- Hands-on experience with SEO diagnostic tools, BI tools, and experimentation frameworks.

- Hands-on experience of AEO

- Ability to communicate complex technical issues to non-technical leaders.

- Experience with AI-powered SEO and workflow automation tools (e.g., Anvil, Airops, and similar platforms) to accelerate technical diagnostics, content optimization, and scalable organic growth operations.

Preferred Experience

- Experience with international SEO, app SEO/ASO, or multilingual optimization.

- Background in large-scale site migrations, re-platforming, or taxonomy - redesign.

- Experience with AI-driven content systems or modern headless CMS architectures.

- Strong understanding of social algorithms and brand storytelling.

Why ELSA?

- Competitive compensation package + Stock options

- Free ELSA Premium membership to help you sharpen your English skills

- International, collaborative, and high-energy work culture

- Be part of a well-funded, fast-growing Silicon Valley startup, where innovation and agility are at the core of what we do

- Work at the storefront of AI applied to language learning.