About the job Senior B2B Content Lead
Reports to: Senior B2B Marketing Director
Department: B2B Revenue
Location preferred: Sing, India, Vietnam, Indonesia, Malaysia
About ELSA
ELSA is a leading innovator in English communication services, dedicated to transforming how people improve their English skills. Our flagship B2B solutions ELSA Enterprise and ELSA Schools leverage advanced AI to deliver personalized, real-time feedback on pronunciation, fluency, and communication effectiveness. ELSA empowers enterprises to enhance workplace communication and helps students build confidence and fluency through engaging, bite-sized learning experiences.
Our vision is to become the global leader in real-time, conversational English learning empowering over 1.5 billion language learners worldwide to speak with confidence, be understood, and share their stories. Join our talented team using the power of AI and proprietary speech recognition technology to make a real impact.
Backed by top-tier VCs like Googles Gradient Ventures, Monks Hill Ventures, and SOSV, we have offices in the U.S., Vietnam, Portugal, Indonesia, Brazil, and Japan.
Recognition includes:
- Top 4 Companies Using AI to Transform the World Forbes
- Top 5 Best AI Apps Research Sniper
- Top Edtech 150 ASU+GSV
- Top 100 AI Companies CB Insights
About the role:
Were looking for a compelling storyteller who can drive content strategy and turn strategy into assets that drive brand authority and convert. Youll develop content that helps us land enterprise logos, support sales conversations, and position us as the authority in corporate English learning across Asia and Latin America.
This is not a write 10 blog posts a month role. Youll shape narratives for CHROs, are responsible for driving all content assets that amplify that brand across regional markets and collaborate on ABM campaigns. Help us punch above our weight with content that drives both brand and pipeline.
What you will do:
Create and manage high-impact content that is genuinely engaging for our audiences: case studies, whitepapers, playbooks, landing pages, video scripts, snackable content, conference presentation
Own the B2B content calendar, across personas, funnel stages, and regions and oversee content production timelines
Shape and evolve our brand narrative to resonate with enterprise buyers (especially CHROs), staying abreast with market developments and the competitive landscape
Help us break into new content formats that further nurture conversations and engage our audience
Ensure all content is aligned with SEO and conversion best practices
Partner with demand gen on content for ABM, paid and organic campaigns
Work with regional marketers to localize and adapt content across SEA, Japan, South Korea, Taiwan and Latin America
Collaborate with sales to create sales enablement assets (battlecards, ROI calculators, 1-pagers)
Leverage AI tools effectively to enhance content creation and efficiency
What you bring:
7+ years of experience in B2B SaaS content, brand or product marketing
Excellent written and verbal communication skills (bonus: video content chops)
Ability to simplify complex ideas for HR leaders and business stakeholders
Deep understanding of SEO, conversion copywriting and brand messaging and familiarity with AEO/GEO
Experience working closely with sales and regional marketers
Hands-on experience using content management systems (CMS) to publish and manage digital content
Understanding of digital marketing channels including Google, Meta, LinkedIn and YouTube
Solid understanding of website traffic and engagement metrics, with working knowledge of tools like Google Analytics
Bonus: experience in HR tech, learning tech, or EdTech
Why You'll Love Working at ELSA
- Competitive compensation package
- Free ELSA Premium membership to help you sharpen your English skills
- International, collaborative, and high-energy work culture
- Be part of a well-funded, fast-growing Silicon Valley startup, where innovation and agility are at the core of what we do