Digital Marketing Specialist

Strategy Development:

• Develop and implement comprehensive digital marketing strategies aligned with overall business objectives.
• Conduct market research and competitor analysis to identify opportunities and optimize strategies.

Content Creation:

• Create high-quality content, including blog posts, articles, social media posts, and email campaigns.
• Optimize content for SEO and ensure it aligns with the brand's voice and messaging.

Social Media Marketing:

• Manage and maintain social media channels, including Facebook, Instagram, Twitter, and LinkedIn.
• Create engaging content and run social media campaigns to increase brand visibility and follower growth.

Email Marketing:

• Develop and execute effective email marketing campaigns, including newsletters, promotional emails, and automated drip campaigns.
• Analyze email performance metrics and optimize campaigns for maximum impact.

Search Engine Optimization (SEO):

• Conduct keyword research and optimize website content, meta descriptions, and titles to improve search engine rankings.
• Monitor and analyze website traffic and implement SEO best practices.

Pay-Per-Click (PPC) Advertising:

• Manage and optimize PPC campaigns on platforms like Google Ads and social media advertising.
• Track campaign performance and make adjustments to improve ROI.

Analytics and Reporting:

• Utilize analytics tools to track and measure the performance of digital marketing campaigns.
• Generate regular reports on key metrics and insights.
• Analyze data to identify trends and opportunities for improvement.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, including social media, email marketing, SEO, and PPC advertising.
• Strong understanding of digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools).
• Excellent written and verbal communication skills.
• Strong analytical skills and attention to detail.
• Ability to work independently and as part of a team.
• Passion for digital marketing and staying up-to-date with industry trends.