Product Marketing Manager (Mining)

We're looking for a Product Marketing Manager to lead the growth of EMCDs Mining Pool product on international markets. The ideal candidate will combine a deep understanding of crypto mining with strong strategic and analytical marketing skills.

Responsibilities:
Develop a long-term product marketing strategy for the Mining Pool across global markets, targeting: 

+25% MAU growth within 12 months
+15% D30 retention increase and 20% CAC reduction

• Build a clear acquisition funnel for miners from awareness to active mining with transparent metrics at each stage.

• Collaborate with the Brand team to develop and implement a strong branding and positioning system that

  differentiates EMCD from competitors.

• Partner with the Product team to identify and address miner needs, improving UX and increasing LTV.

• Initiate and launch at least 3 product features per quarter that enhance miner onboarding speed, payout

  transparency, and trust through better monitoring tools.

• Design and launch referral and partnership programs to attract B2B miners and mining farms.

• Develop scalable user acquisition systems through crypto media, communities (Telegram, Discord, 

  Reddit), international conferences, and ambassador programs.

• Manage the marketing budget to maintain ROI 150%.

Requirements:

• 3-5+ years of experience as Head of Marketing or Product Marketing Manager in crypto companies.

• Deep understanding of mining, pool operations, and Proof-of-Work mechanisms.

• Hands-on experience building user acquisition funnels and optimizing unit economics.

• Proven ability in strategic marketing and managing budgets over $100K/month.

Apply now to join one of the leading players in the global crypto mining ecosystem and shape the future of decentralized infrastructure with EMCD.