In-App Media Buying Team Lead

Responsibilities:

• Develop and execute in-app traffic acquisition strategies via top mobile ad networks: Applovin, ironSource, Unity Ads, Chartboost, Vungle, Mintegral, and others.

• Independently launch and optimize campaigns at the initial stage.

• Continuously test hypotheses, explore new channels, creatives, and approaches.

• Set tasks and establish workflows with designers, tech specialists, and analysts.

• Analyze data and prepare reports, making decisions based on key metrics (CPI, ROI, LTV, retention).

• Once stable performance is achieved hire, onboard, and manage a team of media buyers; structure internal processes.

Requirements:

• 3+ years of experience in crypto/fintech verticals and in-app media buying.

• Deep knowledge of in-app ad networks (Applovin, Unity, ironSource, etc.).

• Hands-on experience managing large media buying budgets (from $50K+).

• Experience working with attribution and analytics tools (AppsFlyer, Adjust, Keitaro).

• Strong leadership skills: ability to structure workflows, hire, and mentor a team.

• Analytical mindset, flexibility, and readiness to work in a fast-changing environment.

• English level: Upper-Intermediate or higher.

Bonus points for:

• Experience running campaigns on LinkedIn and X (formerly Twitter).