Job Openings Head of SMM

About the job Head of SMM

Were looking for an experienced and strategic Head of SMM to lead our social media marketing efforts, build international brand awareness, and drive community engagement across multiple platforms. This is a leadership position responsible for developing a holistic SMM strategy, managing a creative team, and ensuring measurable growth through organic and paid channels.

Responsibilities:

  • Develop and implement a comprehensive SMM strategy to promote the brand across social media platforms.

  • Lead and manage the SMM team, including content creators, copywriters, and designers.

  • Expand into new international markets by creating region-specific social media strategies.

  • Build marketing funnels to attract audiences, increase engagement, and convert followers into paying customers.

  • Participate in content planning, topic development, and selecting post formats.

  • Analyze key performance metrics (reach, engagement, conversions) and continuously optimize based on insights.

  • Manage paid social media campaigns, testing ad creatives and audience targeting strategies.

  • Seek and manage collaborations and partnerships with other brands and influencers.

  • Monitor brand reputation by tracking mentions, feedback, and community discussions.

  • Optimize internal processes, automate workflows, and implement new tools for team productivity.

Requirements:

  • 45 years of experience in SMM and digital marketing, with at least 12 years in a leadership role.

  • English proficiency at B2-C1 level for managing communications in international markets.

  • Solid understanding of marketing funnels and their application in social media.

  • Experience with social media analytics tools and the ability to optimize content strategies using data.

  • Deep knowledge of how major social media platforms operate: Twitter, Telegram, LinkedIn, Instagram, TikTok, YouTube.

  • Proven team management skills ability to build, scale, and lead an effective SMM team.

  • Hands-on experience working with influencers and partners, with an understanding of native brand integration.

  • Strong content marketing skills knowing how to create content that resonates with the audience.

  • Awareness of digital marketing trends and agility to adapt to new platform algorithms and promotion mechanics.


Or refer someone