Regional Marketing Manager MENA

We're looking for a Regional Marketing Manager to drive the growth of our products across the MENA region.

You'll be responsible for shaping our market positioning, building go-to-market strategies, and ensuring consistent messaging across all marketing and communication channels.

Key Responsibilities

Develop product positioning and messaging

• Build comprehensive messaging frameworks (Value Proposition, RTB, offers, objection handling) and adapt them to

  regional specifics.

• Conduct competitive and audience analysis to define market differentiation.

• Ensure clear and compelling value communication across all customer touchpoints.

Design and execute Go-to-Market strategies

• Define customer segments, key channels, and offers tailored to regional audiences.

• Provide marketing, sales, and support teams with insights on product positioning, customer pain points, and messaging triggers.

• Collaborate cross-functionally with Product, Growth, and Creative teams to execute GTM initiatives.

Oversee content localization and brand consistency

• Support and train regional teams to ensure brand and tone alignment.

• Review landing pages, CRM flows, PR materials, and event content for localization quality and brand coherence.

• Maintain consistent messaging across all internal and external communications.

Iterate and improve based on feedback

• Collect performance data and qualitative insights from launches and campaigns.

• Generate hypotheses, refine messaging, and optimize GTM approaches.

• Strengthen product-market fit through continuous learning and iteration.

Requirements

• 2+ years of experience as a Product Marketing Manager, Growth / Expansion Marketing Manager, Country

  Manager, or Regional Marketing Manager.

• Proven track record of launching products in new international markets from scratch.

• Solid understanding of marketing campaign management in a global or multi-market environment.

• Fluent English (proficiency in other relevant regional languages is a plus).

• Experience in crypto or fintech is a strong advantage.

• Excellent analytical thinking, communication, and cross-cultural collaboration skills.

• Proactive mindset with the ability to work independently and drive execution.

Ready to build something global?
Apply now!