Job Openings Technical Analyst - Marketing Cloud

About the job Technical Analyst - Marketing Cloud

Job Description: Technical Analyst Marketing Cloud

Location: Brussels, Belgium
Department: One Retail Belgium Techinical Area
Reports to: Chapter Lead Salesforce

Mission

As a Technical Analyst for Marketing Cloud, you will play a key role in designing, implementing, and optimizing Salesforce Marketing Cloud (SFMC) solutions to support Engies digital marketing strategy. You will ensure seamless integration with the broader M&S IT landscape and contribute to the success of customer engagement initiatives across Belgium.

Key Responsibilities

Architecture & Best Practices

  • Understand and document the architectural setup of SFMC within the One Retail ecosystem.
  • Ensure alignment with Engies IT landscape and challenge designs that impact foundational systems.
  • Promote and apply best practices in Marketing Cloud configuration, integration, and deployment.

Technical Implementation

  • Configure SFMC components including Journey Builder, Email Studio, Cloud Pages, and Automation Studio.
  • Develop and maintain AMPScript, SQL queries, and API integrations (REST/SOAP).
  • Support dashboarding and reporting needs using SFMC analytics tools.

Quality & Operational Excellence

  • Deliver high-quality technical solutions with robust test coverage and adherence to the 4-eyes principle.
  • Proactively identify and resolve bugs, ensuring stable backend operations and seamless integrations.
  • Coach peers on quality standards and technical excellence.

AI & Data Enablement

  • Leverage GenAI capabilities within SFMC to enhance productivity and personalization.
  • Ensure new functionalities include relevant monitoring and data insights.
  • Contribute to transversal AI initiatives and data programs aimed at operational excellence.

Efficiency & Cost Optimization

  • Challenge recurring manual actions and propose automation.
  • Evaluate effort and cost implications of new requests, keeping Kraken readiness in mind.

Required Skills & Experience

  • Proven experience with Salesforce Marketing Cloud (SFMC) implementations.
  • Proficiency in Journey Builder, Email Studio, and Cloud Page configuration.
  • Strong command of SQL, AMPScript, JavaScript, and web development.
  • Familiarity with integration frameworks and web services (REST/SOAP).
  • Experience in performance tuning and release management.
  • Salesforce certifications (Marketing Cloud Consultant, Email Specialist) are a plus.

Soft Skills

  • Analytical mindset with attention to detail.
  • Strong communication and collaboration skills.
  • Ability to mentor junior team members and work cross-functionally.
  • Proactive, solution-oriented, and customer-focused.

Strategic Alignment

This role supports Engie Retail Belgiums mission to be the preferred energy partner by optimizing customer energy management, reducing CO2 footprint, and simplifying the energy transition journey.

What's in it for you?

Je zal deel uitmaken van een groeiende KMO met ruimte voor initiatief en persoonlijke ontwikkeling. Wij zorgen ervoor dat je in een uitdagende maar aangename werkomgeving terecht komt met leuke collega's. Samen met jou stippelen we een carriereplan uit, met aandacht en budget voor bijkomende opleidingingen / certificaties. Je kan rekenen op een motiverend salaris, aangevuld met extralegale voordelen, inclusief bedrijfswagen (of alternatieve vergoeding). Freelance is ook mogelijk.


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