Job Title: Senior Brand Manager

Industry: FMCG – Personal Care / Oral Care
Location: Lagos
Employment Type: Full-time

About Our Client

Our Client is a leading multinational FMCG manufacturing company with a strong presence in Nigeria and across international markets. The company operates a robust portfolio of personal care, oral care, and home care brands, combining global brand standards with strong local market execution.

About the Role

The Senior Brand Manager will have end-to-end responsibility for brand strategy, execution, and performance across one or more core product categories. The role requires a strong balance of strategic thinking, consumer insight, commercial acumen, and execution excellence within a fast-paced FMCG environment.

This role reports into senior commercial leadership and plays a key role in driving brand growth, market share, and profitability.

Key Responsibilities

• Own and drive brand strategy, positioning, and long-term growth plans

• Lead annual brand planning, budget management, and execution tracking

• Manage brand P&L elements including pricing, promotions, and trade spend

• Lead consumer insights, market research, and brand health tracking

• Develop and execute ATL, BTL, and digital marketing campaigns

• Collaborate with Sales, Trade Marketing, Supply Chain, and R&D teams

• Drive new product development (NPD) and product renovation initiatives

• Monitor market trends, competitor activity, and category performance

• Manage agencies and external partners (creative, media, research)

• Coach and mentor junior brand/marketing team members

Requirements & Qualifications

• Bachelors degree in Marketing, Business, or related field

• 8–12 years experience in FMCG marketing, with 3–5 years at Brand Manager / Senior Brand Manager level

• Strong experience in personal care, oral care, hair care, or related FMCG categories

• Proven track record of managing large brands and marketing budgets

• Strong understanding of consumer insights, brand equity, and go-to-market strategy

• Experience working in a multinational FMCG organization is highly preferred

Key Competencies

• Brand Strategy & Positioning

• P&L & Commercial Acumen

• Consumer & Market Insight

• Campaign Development & Execution

• Cross-functional Leadership

• Innovation & NPD Management

Why Join Our Client

• Opportunity to lead high-impact FMCG brands

• Exposure to global brand frameworks and systems

• Strong