Marketing Executive

Client: Our Client (Licensed Microfinance Bank)

Location: Lagos

Reports To: MD

ABOUT THE CLIENT

Our client is a licensed microfinance bank operating in Lagos, focused on providing accessible financial solutions to individuals, SMEs, and underserved communities. The bank is committed to regulatory compliance, customer trust, and sustainable growth. As part of its expansion strategy, the institution is strengthening its brand presence, customer engagement, and market visibility.

ABOUT THE ROLE

The Marketing Executive will be responsible for building brand awareness, executing marketing campaigns, and supporting business growth through marketing-led lead generation. The role blends brand marketing, digital marketing, and field activation, with a strong focus on promoting the banks products and driving qualified leads that convert to customers.

KEY RESPONSIBILITIES

• Execute brand and marketing campaigns across digital and offline channels
• Manage social media platforms and digital marketing activities
• Generate and qualify leads for savings and loan products
• Support sales performance through targeted marketing strategies
• Develop marketing materials and promotional content
• Monitor campaign performance and prepare basic reports
• Conduct market awareness and competitor intelligence activities

REQUIREMENTS

• BSc/HND in Marketing, Business Administration, or related discipline
• 2–5 years experience in marketing, branding, or digital marketing
• Experience within financial services or microfinance is an advantage
• Strong knowledge of marketing principles and digital tools
• Excellent communication and stakeholder engagement skills

CERTIFICATIONS (ADVANTAGE)

• CIM, NIMN, or related marketing certifications
• Digital Marketing certifications (Google, Meta, HubSpot)