About the job Business Development Representative
About AthletIQ
AthletIQ is a SaaS marketplace that connects college athletes with local businesses for NCAA-compliant NIL (Name, Image, Likeness) deals. We automate contracts, escrow payments, and disclosure filings allowing brands to run campaigns without legal complications.
Mission of the Role
Take ownership of top-of-funnel outreach to small and mid-sized businesses near NCAA
Division I and II campuses in Utah and Southern California. Your role is to turn free sign-ups into active marketing campaigns on the AthletIQ platform.
Core Responsibilities & Weekly Outputs
- Prospecting & Research (40%)
Identify and source new business leads. Upload prospects into HubSpot with complete and accurate contact information. Weekly outputs: Source 200-250 new leads and upload to HubSpot with clean contact data. - Outbound Outreach (40%)
Engage potential customers through a multi-channel outreach strategy including cold calls, personalized emails, and DMs.
Weekly outputs: 80-100 dials + 50 personalized emails/DMs per day via multi-channel sequences. - Qualifying & Booking Meetings (15%)
Qualify leads, schedule demos with interested businesses, and accurately log notes and next steps in the CRM system.
Weekly outputs: 8-15 qualified demos per week; log notes & next steps in CRM. - Process Improvement (5%)
Monitor your weekly performance and provide input on script and outreach strategy enhancements.
Weekly outputs: Weekly KPI report; script & list-quality suggestions.
Success Metrics (First 90 Days)
- Book 10-15 qualified meetings each week
- Activate 6-10 new brands posting their first offer weekly
- Generate approx. 30 offers per month
- Maintain show rate of 75%
- Maintain qualification rate of 65%
- Ensure CRM hygiene is 95%
Required Skills & Experience
- 1-3 years of outbound SDR/BDR experience targeting U.S.-based SMBs
- Fluent in neutral U.S. English.
- Comfortable with high-volume activity and performance-based roles.
- Proficient in CRM tools like HubSpot and lead-gen platforms like Apollo.
- Strong research and personalization capabilities.
- Bonus: Familiarity with NIL or U.S. college sports landscape.
Working Hours
Core work hours are Monday to Friday, 8:00 AM - 5:00 PM Mountain Time (UTC-6), with flexibility for remaining hours.