Marketing Manager

Performance Marketing & Brand Growth Lead (Full-Time / Part-Time)

Remote (within South Africa)

Independent Contractor 

We're looking for a strategic, hands-on marketer to lead our growth efforts from the ground up. This role is ideal for someone who can both define the marketing strategy and execute—someone who knows which channels to use, how to test them, and when to scale or pivot.

You'll take full ownership of paid acquisition, conversion, and brand growth, while having the flexibility to collaborate with external specialists where needed.

What You'll Own:

• Paid acquisition across Meta, Google, and TikTok—build from scratch, scale what works, and cut what doesn't
• End-to-end conversion optimization, from ad click to first booking
• Ad creative direction (including working with AI video tools and content pipelines)
• Copywriting across ads, emails, and landing pages—you write or refine, not just delegate
• Analytics and performance tracking (CAC, LTV, payback periods)
• Retention strategies to drive repeat bookings
• SEO and organic content growth over time
• Acting as a brand ambassador to grow and position the brand, including leveraging South African therapists

Who You Are:

• Proven experience running performance marketing for DTC, telehealth, wellness, or therapy brands
• Strong strategic thinker who can identify the right channels and approaches
• Hands-on executor with solid copywriting skills
• Data-driven and comfortable making decisions quickly
• Adaptable and thrives in early-stage, fast-moving environments
• Open to collaborating with freelancers or specialists to execute certain channels

Bonus:

• Experience marketing in regulated or sensitive categories (therapy, coaching, wellness, telehealth, etc.)

Working Hours:

• Open to full-time or part-time
• Flexible working hours