Area Sales Manager – Traditional Trade | FMCG Industry

Role Overview

The Area Sales Manager will be responsible for leading Traditional Trade sales operations across Cairo & Giza, driving revenue growth, strengthening distributor partnerships, expanding market coverage, and ensuring the achievement of sales and distribution targets.

The ideal candidate should have solid FMCG experience, strong market knowledge, and the ability to lead field sales teams in a fast-paced environment.

Key Responsibilities

Sales Management
Achieve monthly, quarterly, and annual sales targets
Monitor sales performance and ensure consistent business growth
Develop and execute sales plans aligned with company objectives
Ensure product availability and visibility across assigned territories

Distributor & Customer Management
Manage relationships with distributors, wholesalers, and key retail customers
Monitor distributor performance and ensure alignment with company KPIs
Support distributors in achieving coverage, sales, and collection targets
Resolve customer issues and maintain high service standards

Market Execution
Ensure proper execution of promotions and trade marketing activities
Expand market coverage and identify new business opportunities
Monitor competitor activities, pricing, and market trends
Ensure compliance with merchandising and visibility standards

Team Leadership
Lead, coach, and develop sales supervisors and sales representatives
Conduct regular field visits and performance evaluations
Motivate the team to achieve sales and operational objectives
Identify training needs and support team development

Reporting & Analysis
Prepare accurate sales forecasts and periodic performance reports
Analyze sales data to identify growth opportunities and risks
Provide market insights and recommendations to management
Monitor collections and ensure healthy financial performance within the area

Requirements & Qualifications

Bachelor's degree in Business Administration, Commerce, Marketing, or related field
5+ years of experience in FMCG sales
Minimum 2 years of experience in a managerial role
Strong experience in Traditional Trade sales operations
Deep understanding of Cairo & Giza markets
Proven track record in achieving sales and distribution targets
Strong leadership and team management capabilities
Excellent negotiation and communication skills
Strong analytical and problem-solving abilities
Good command of English is an advantage
Proficiency in Microsoft Office applications

Location
Cairo
Giza

Why Join This Opportunity?
Join a reputable national FMCG company with strong market presence
Opportunity to lead large-scale sales operations
Dynamic work environment with career growth opportunities
Competitive salary package and performance-based incentives
Exposure to a fast-growing and high-impact business environment

Ready to Lead and Make an Impact?

If you meet the required experience and are passionate about leadership and operational excellence, we'd love to hear from you.

Apply now and become part of a team that values performance, accountability, and continuous growth.