Digital Campaign Specialist

Job Summary

A data and digital campaign analyst monitors online marketing trends, analyzes statistics, and tracks campaign performance. He/She gathers data, consolidates and interprets campaign results, creates data visualizations, and presents insights and attributions in a way that assists colleagues, businesses, and organizations make better decisions.

Duties and Responsibilities

• Use automated tools to extract data from primary and secondary sources
• Develop and maintain databases, and data systems – reorganizing data in an easilycomprehensibleformat
• Perform analysis to assess the quality and meaning of data
• Utilize statistical tools to identify, analyze, and interpret patterns and trends in complex data sets that could be helpful for the diagnosis and prediction
• Analyze local, national, and global trends that impact both the organization and the industry
• Prepare reports for the management stating trends, patterns, and predictions using relevant data.
• Work with programmers, engineers, and management heads to identify process improvement opportunities, propose system modifications, and devise data governance strategies.
• Conduct final analysis reports for the strategic marketing team, sales department and territory marketing to understand the data-analysis steps, enabling them to make important decisions based on various facts and trends.
• Design, develop and manage ongoing and adhoc digital/social/brand KPI reports and dashboards for presentation and analysis
• Perform monthly data validation across all data sources and implement custom event tracking tags via Google Tag Manager
• Work with 3rd party solution providers to implement new tools, updates and/or fixes and provide ongoing technical support/training as needed
• Design and implement the process, people and technology infrastructure needed to enable up-to-the-minute digital IT data services that support the growth strategy of the company

• Conduct research on consumer and market trends, target demographics, and competing brands.
• Design and implement market and consumer surveys.
• Gather, analyze, and interpret marketing data.
• Analyze complex sets of digital/social/brand data
• Monitor and manage customer bases and identify new ones.
• Forecast future market, consumer, and sales trends.
• Improve communication tools for customers, understand competitors, and work with suppliers.
• Monitor the efficacy of marketing trends through analytical tools and software.
• Support marketing campaign improvements through the creation of segmented and modelled data and support of campaign teams in selection creation
• Support marketing campaign improvements through the delivery of campaign evaluation and campaign reporting

Technical Competencies and Skills

IT, Computer Science, Mathematics, Statistics, Economics, Business, Marketing, Data Analyst, Campaign Analyst, Database Management, Large-scale Data Handling, SAS, SPSS, Oracle, Adobe Marketing Cloud, Google Analytics, Power BI, SQL, Python, MS Excel, Access, PowerPoint, Statistical Modeling, Data Mining Techniques, Relational Databases, Metadata Standards, Survey Tools, CRM Programs, Research, Data Interpretation, Software Solution Recommendations, Organizational Skills, Time Management, Communication Skills, Simplify Complex Information

Education, Trainings and Licenses Required

IT, Computer Science, Mathematics, Marketing, Business, Statistics, Economics, Python, AI