Assistant Manager - Social Media Marketing

FULL ONSITE ROLE

Job Summary

Lead - Social Media

Duties and Responsibilities

1. Social Media Strategy & Content Leadership

Orchestrate the enterprise social media strategy aligned with brand positioning, CX principles, and business priorities.

Develop a unified cross-platform content strategy anchored on:

Brand narrative

Seasonality

Consumer insights

Segment motivations

Project priorities

Full-funnel objectives

Ensure platform-native strategies are applied (FB/IG/TikTok/LinkedIn/YouTube).

2. Content Calendar Governance & Storytelling

Own and orchestrate Filinvest's master content calendar, integrating:

Brand content

Segment-specific content

Product launches

Campaign bursts

CX communications

Corporate messages

Sales/lead gen assets

Ensure content is timely, accurate, engaging, and aligned with brand tone and visual identity.

Maintain content rhythm: awareness engagement education trust-building conversion.

3. Fan Page Administration & Platform Governance

Administer all Filinvest-owned social media accounts:

Page roles & access governance

Community management oversight

Escalation protocols

Verification and security

Platform hygiene and compliance

Maintain platform integrity (e.g., name consistency, category accuracy, updated profile and cover visuals).

4. Content Creation & Creative DirectionLead and direct content creators (photos & videos) to produce platform-ready assets.

Supervise creation of:

Photos

Short-form videos (Reels, TikToks)

Carousel content

Story content

Brand-led educational content

corporate narratives

CX communication pieces

Ensure all content follows brand guidelines, CX standards, and segment positioning.

5. Community Engagement & Experience Management

Oversee community engagement strategy:

Response tone

Page persona

Customer query management

Standard responses

Comment moderation

Sentiment monitoring

Coordinate with CRM, Sales, and Customer Care for lead routing and escalation of customer issues.

Ensure escalation to Corp Comms for potentially sensitive interactions.

6. Paid Social Collaboration & Support

Work closely with the Performance Marketing Manager to ensure:

Organic content supports lower-funnel efforts

Best-performing content is boosted

Paid campaigns reflect organic storytelling

Audience insights inform content direction

Provide creative variants optimized for performance ads.

7. Analytics, Insights & Optimization

Track and analyze:

Engagement rates

Content performance

Follower quality

Video views

Click-through rates

Sentiment

Page health

Produce weekly and monthly reports and optimization recommendations.

Use insights to refine future content, posting schedules, and platform strategies.

8. Crisis Monitoring & Corporate Communications Alignment

Monitor social media for early signs of issues or sentiment decline.

Enforce escalation flows aligned with Corporate Communications.

Support execution of statements or instructions from Corporate Communications during crises.

Maintain platform discipline and adherence to legal and compliance requirements.

9. Collaboration & Cross-Functional Orchestration

Work closely with:

Brand & CX to ensure message consistency

Corporate Communications for alignment of corporate messaging

CRM for email/social alignment

SEO/Web to align content with search insights

BU teams for project-level updates

Participate in weekly COE synchronization routines.

Technical Competencies and Skills

Content & Storytelling, Mastery of native content formats, Strong copywriting and creative direction, Understanding of consumer insights and platform culture, Digital & Platform Expertise, Deep understanding of FB/IG/TikTok/YouTube/LinkedIn platforms, Familiar with analytics and optimization, Experience with social publishing tools and Meta Business Suite, Governance & Operations, Page administration discipline, Escalation and crisis monitoring, Content calendar management, Compliance adherence, Leadership & Collaboration, Team leadership, Cross-functional alignment, Excellent communication, Strong project management, Professional Attributes, Highly organized, Detail-oriented, Creative, Fast-paced and agile, Strong stakeholder management

Education, Trainings and Licenses Required

Bachelor's degree in Marketing, Business, Communications, Multimedia Arts, Journalism, IT, or related field.

5–8 years experience in digital marketing with strong focus on performance media, and community management.

Hands-on expertise in:

Meta Ads Manager

Google Ads

TikTok Ads

GA4

CRM/retargeting tools

Strong analytical and quantitative skills.

Strong background in content strategy, storytelling, and digital communication

Experience leading a team of specialists.

Real estate experience is a plus but not required.

Experience handling brand pages with 100k+ followers preferred