Job Description:
Company Overview:
Situated in the heart of Durbanville & Pretoria, BDM.Digital is a full-service marketing agency with a strong focus on results and personalised client service. We remain competitive by offering a wide variety of marketing services including, consulting, brand development, web development, social media marketing, traditional marketing, voice production, video production and photography.
Our business is set up to take the shape of a partner in our clients' businesses. We are a small team with a big heart and driven by a passion for people. Curious yet?
Position Overview:
We are seeking a dynamic and results-driven Paid Media Specialist to join our team.
You will be responsible for planning, executing, and optimising paid advertising campaigns across various digital platforms. The ideal candidate needs strong analytical skills that intersect with strategic thinking and intuitive marketing instincts.
The role requires a strong understanding of platform functionality, paid media strategies and campaign reporting.
Key responsibilities:
- Develop and execute effective paid media campaign strategies
- Manage and monitor all paid media campaigns on Google Ads, Meta Business Suite, LinkedIn, X and other relevant platforms
- Manage campaign budgets to achieve maximum ROI- Collaborate with the content creation team on ad creatives for maximum conversion
- Monitor campaign performance and adjust ad/campaign parameters to enhance paid media strategies
- Provide detailed reports and analytics on key metrics and KPIs
- Conduct keyword research and analysis to optimise PPC campaigns and improve ad visibility
- Conduct A/B tests to improve ad performance and identify opportunities for optimisation
- Refine target audience segmentation to enhance campaign effectiveness
- Stay informed about industry trends, platform updates and industry regulations to ensure innovation goals and ad compliance standards are met
Personal attributes:
- Results-driven, critical thinker and natural problem solver
- Keen interest in data, statistics and utilising analytical tools to achieve marketing goals
- Ability to distil complicated information and strategies into actionable steps
- Rational and organised worker with the ability to provide clarity even under pressure
- Accuracy and attention to detail
- Motivated self-starter
- Assertive and confident
- Work independently while managing multiple campaigns
- Strong communication and project management skills
- Team player driven to motivate and encourage people to deliver their best work
Qualifications and requirements:
- Proven experience in managing paid media campaigns, with a track record of achieving ROI goals
- In-depth knowledge of paid media platforms
- Proficiency in using analytics and reporting tools
- Strong analytical skills and the ability to interpret data to make data-driven decisions
- A keen understanding of the digital marketing environment
- Ability to adapt to new digital advertising trends and algorithms
- Necessary certifications in relevant paid media platforms, like Google Ads or Facebook Blueprint, are preferred
- Project management experience will be an advantage