About the Role

Our client, a well-established marketing and communications agency in Doha, is seeking a Senior Social Media Manager to lead strategy, content, and digital engagement for a portfolio of high-profile clients across diverse industries. This is a senior-level position that requires both strategic vision and hands-on execution, with the ability to inspire creativity, deliver measurable results, and manage client relationships with professionalism.

Key Responsibilities

• Strategy & Planning
• Develop and implement innovative, data-driven social media strategies tailored to client objectives.
• Lead annual and quarterly planning for campaigns across all major platforms (Meta, LinkedIn, TikTok, X, YouTube, Snapchat).
• Monitor industry trends and emerging platforms to keep clients ahead of the curve.
• Content Development & Oversight
• Guide creative teams in producing high-quality, brand-consistent content (visual, video, copy).
• Ensure messaging is aligned with client positioning and resonates with target audiences.
• Oversee editorial calendars and content approval workflows.
• Performance & Analytics
• Set KPIs for social campaigns and manage reporting dashboards.
• Analyze performance metrics and provide insights to optimize engagement, reach, and ROI.
• Present clear reports and strategic recommendations to clients and internal leadership.
• Client Management
• Act as the primary point of contact for key client accounts in the digital and social domain.
• Build trusted partnerships with senior client stakeholders by providing proactive counsel and innovative solutions.
• Participate in client pitches and contribute to new business proposals.
• Team Leadership
• Manage and mentor a team of social media specialists, content creators, and community managers.
• Foster a collaborative culture that encourages creativity, accountability, and professional development.
• Oversee external vendors, influencers, and platform partners as needed.

Qualifications & Experience

• Bachelors degree in Marketing, Communications, Media Studies, or a related field. A Masters degree is preferred.
• Minimum of 7+ years of experience in social media and digital marketing, preferably within an agency environment.
• Proven track record of leading social media campaigns for regional and international brands.
• Deep knowledge of paid and organic social media strategies, analytics tools, and content best practices.
• Strong client management and presentation skills; ability to engage with senior executives confidently.
• Experience managing and developing high-performing teams.
• Bilingual proficiency (English & Arabic) is strongly preferred.

Key Skills

• Strategic thinker with creative flair.
• Strong copywriting and storytelling skills.
• Advanced proficiency with analytics and social media management tools (e.g., Sprinklr, Hootsuite, Meltwater, Google Analytics).
• Ability to thrive in a fast-paced, deadline-driven environment.