Foreground is partnering with a leading organisation in the events and experiential industry, based in the Riyadh, to appoint a Senior Director – Events. This is a senior leadership role for an individual with a proven track record in delivering large-scale, high-impact events while leading cross-functional teams and managing complex stakeholder environments.

Role Overview

The Senior Director will be responsible for shaping and executing event strategies that align with client objectives and brand positioning. The role requires a balance of strategic oversight, creative direction, and operational excellence to ensure seamless delivery of premium, immersive event experiences.

Key Responsibilities

• Define and lead end-to-end event strategies aligned with client goals and brand narratives, ensuring distinctive and memorable experiences.
• Build, manage, and sustain senior-level client relationships, translating vision and expectations into exceptional delivery.
• Oversee full event production lifecycle, including concept development, venue selection, logistics, vendor management, and on-site execution.
• Develop, manage, and control event budgets, ensuring effective resource allocation and cost-efficient outcomes.
• Partner closely with creative teams to conceptualise innovative and engaging event experiences.
• Lead risk assessment and mitigation planning to ensure operational continuity and flawless execution.
• Conduct comprehensive post-event evaluations, providing detailed performance analysis and actionable insights.
• Stay current with industry trends, emerging technologies, and best practices, continuously introducing innovation into the event portfolio.
• Manage internal and external stakeholders, including suppliers, contractors, and partners, to ensure consistent delivery standards.

Leadership & Capabilities

• Demonstrated ability to lead, mentor, and motivate cross-functional teams in fast-paced, high-pressure environments.
• Strong project management expertise, with a proven ability to manage multiple concurrent projects.
• Exceptional communication and interpersonal skills, with confidence operating at senior stakeholder level.
• Commercially astute, with strong budgeting, planning, and analytical capabilities.
• Highly detail-oriented, with a creative mindset and a passion for experiential excellence.

Qualifications & Experience

• Bachelors degree in Business, Marketing, Communications, Public Relations, or a related discipline.
• Minimum 8+ years of progressive experience in events, experiential marketing, or a closely related field.
• Extensive exposure to large-scale, complex events and senior client engagement.