Foreground is partnering with a leading creative agency to appoint a Creative Strategist.

About the Role

The Creative Strategist is entrusted with shaping the vision and strategy behind high-impact campaigns, branding, and experiential activations. This role translates insights and research into actionable creative briefs, ensuring every project is both innovative and aligned with business objectives.

Responsibilities

• Lead the development of creative strategies for integrated campaigns, branding, and event activations
• Conduct market research, audience profiling, and competitive analysis to inform strategy
• Translate insights into clear, actionable briefs for creative, design, and content teams
• Collaborate with creative, account management, and production teams to ensure strategic alignment and execution
• Present strategic recommendations and creative concepts to clients and internal stakeholders
• Track and analyze campaign effectiveness, providing recommendations for continuous improvement
• Support new business pitches and proposal development with strategic input
• Stay abreast of industry trends, digital innovation, and cultural insights relevant to the agencys work

Requirements

• Bachelors or Masters degree in Marketing, Communications, Advertising, or a related field
• Minimum 6 years experience in creative strategy, brand planning, or related roles within agency or brand environments
• Strong track record of developing successful strategies for leading brands and campaigns
• Excellent analytical, research, and storytelling skills
• Exceptional communication and presentation abilities
• Experience with digital, social, and experiential marketing
• Familiarity with the GCC market and regional cultural nuances is preferred