Foreground is partnering with a leading global fitness and wellness organisation to appoint a Sales Transformation & Training Manager based in Riyadh. This is a senior, hands-on role focused on building a high-performance sales organisation through process excellence, training, and data-driven decision making.

This role is not suitable for general sales profiles. It is designed for candidates who live and breathe fitness and understand structured sales environments.

Candidate Profile – Mandatory

• Gym addict: minimum 5 workouts per week (non-negotiable)
• Non-smoker, committed to a healthy and active lifestyle
• Strong alignment with wellness, performance, and discipline
• Comfortable working closely with senior leadership

Key Responsibilities

• Lead the local rollout of a structured sales process aligned with global standards
• Act as a trusted partner to the Managing Director and senior leadership on sales effectiveness
• Implement and optimise CRM systems (Salesforce preferred)
• Analyse sales performance, KPIs, and pipeline data to drive clear improvement actions
• Design and deliver sales training and field coaching for Sales and Telesales teams
• Conduct shadowing visits, providing practical feedback and performance guidance
• Drive adoption of financial solutions and ensure sales targets are met
• Identify process gaps, build recovery plans, and ensure disciplined execution
• Run regular sales reviews with global stakeholders and headquarters teams
• Ensure continuous measurement, accountability, and performance improvement

Experience & Skills Required

• 7–10 years experience within multinational organisations or consulting environments
• Strong understanding of sales processes and sales transformation
• Proven experience working with CRM platforms (Salesforce highly preferred)
• Data-driven mindset with strong analytical capabilities
• Fluent in English and Arabic
• Confident communicator with strong stakeholder management skills