G17 - Digital Content Designer

Overview

• Lead strategic communications for our clients Design Practice, shaping the overarching narrative of designs impact across products and services.
• Partner with designers, researchers, and product leaders to source powerful stories and develop high-quality case studies, briefings, infographics, and other storytelling formats.
• Craft communications tailored to a wide range of audiences, including senior ministry leadership, public officers, the public, and internal product teams.
• Develop content and messaging that helps build trust, influence, and alignment with key stakeholders—within agencies and ministries across the wider ecosystem.
• Coordinate messaging and assets across multiple internal and external channels in collaboration with communications and engagement teams.
• Create toolkits, templates, and visual formats to enable others in the practice to tell stories consistently and effectively.
• Mentor and support designers in communicating their work and outcomes.
• Bring clarity to complex, ambiguous domains through strong interviewing, synthesis, and narrative design.
• Champion the role of storytelling in shaping organisational memory, influence, and design quality.

Requirements 

• 10+ years of experience in strategic communications, public affairs, content design, or related fields—with at least 3 years influencing at senior levels.
• Excellent writing, editing, and storytelling skills across multiple formats (e.g., presentations, executive briefs, blog posts, videos, infographics).
• Proven ability to turn complex technical or policy work into clear, persuasive narratives for different audiences.
• Deep familiarity with human-centred design, digital transformation, or public sector service delivery.
• Experience working with or alongside design, product, or policy professionals in cross-functional teams.
• Strong interviewing and synthesis skills—comfortable digging deep into work to find its most meaningful story.
• Strategic thinking, with a sharp instinct for stakeholder alignment, influence, and change.
• Comfortable with ambiguity, and skilled in navigating complex organisational contexts.