Email and LinkedIn Outreach Specialist

Job Title: Email and LinkedIn Outreach Specialist
Location: Lahore
Job Type: Full-Time Office-Based
Salary: 90K - 120K PKR
Work Schedule: Mon - Fri (6 pm - 2 am PKT)

Why Join Us?

• 22 Annual Paid Leaves

• Year-End Bonus: Receive an annual bonus equal to one month’s salary after completing one year.
• Performance-Based Bonuses: Additional rewards based on individual and campaign success.
• Company-Sponsored Excursions: Enjoy team trips and outings organized by Full Circle.
• Annual Increments: Regular reviews to reward performance and growth.
• Work with Top-Tier Brands: Gain valuable experience managing campaigns for leading 7-8 figure US brands.

Overview:
We are looking for a motivated and results-driven Email and LinkedIn Outreach Specialist to join our team. In this role, you will be primarily responsible for building, executing, and optimizing outbound campaigns through LinkedIn and email to generate qualified leads and drive meaningful business opportunities. You will focus on outreach strategies, messaging, and nurturing relationships with prospects to achieve measurable KPIs.

Key Responsibilities:

• LinkedIn & Email Campaign Management: Build, execute, and optimize outreach campaigns on LinkedIn and via email to generate qualified leads. This includes creating personalized connection requests and messages.
• Cold Outreach: Write compelling, personalized cold messages for LinkedIn and email campaigns that engage potential leads and encourage responses.
• Campaign Sequencing: Develop and implement effective campaign sequences, including follow-ups, for prospects at various stages of the outreach process.
• CRM Management: Maintain pipeline hygiene and update the CRM (Close CRM) with lead activity, responses, and follow-up tasks to ensure accurate and timely outreach.
• Response Handling: Manage and follow up on responses from prospects according to established response handling playbooks, ensuring proper follow-up actions are taken.
• A/B Testing & Optimization: Conduct A/B testing on outreach messages to optimize open rates, response rates, and conversions. Continually refine messaging based on campaign performance.
• Reporting & Analytics: Track and analyze key metrics such as response rates, booked calls, and leads generated. Provide insights and recommendations for campaign optimization.
• Training & Coaching: Train and support other team members on effective outreach strategies, messaging techniques, and using the CRM for managing outreach and responses.
• Collaboration: Collaborate with sales and marketing teams to ensure alignment on campaign objectives, messaging, and follow-up strategies.

Key Skills & Qualifications:

• Proven experience in outbound email and LinkedIn outreach, with a focus on building and managing campaigns.

• Proficiency in LinkedIn Sales Navigator, Expandi, SmartLead, and similar outreach tools.
  

• Strong ability to craft personalized, compelling cold messages and outreach sequences.
• Familiarity with A/B testing techniques to optimize outreach messaging.
• Experience managing and updating CRMs (Close CRM experience preferred).
• Excellent written communication skills and ability to engage prospects effectively.
• Ability to analyze campaign performance and generate actionable insights to improve outreach strategies.
• Strong organizational skills and attention to detail in maintaining outreach campaigns and CRM updates.

KPIs & Goals:

• Leads sourced per week
• Response rates
• Booked calls
• Cost per lead

Preferred Qualifications:

• Previous experience in outbound sales, email marketing, or lead generation, particularly in a B2B environment.
• Familiarity with outreach automation tools and CRM systems.
• Experience in creating and refining cold outreach strategies for LinkedIn and email.

Mandatory Requirements:

• This is an office-based position in Lahore, where remote work is unavailable.

• Candidates must have their own laptop/machine for this role.

• Job timings are from 6 PM to 2 AM (Pakistani Time).