Senior Marketing Executive / Marketing Executive - Fashion Retail / Lifestyle

Our client, a prominent name in the sportswear and retail industry, is looking to hire a Senior Marketing Executive passionate about marketing and eager to grow their career in a fast-paced retail environment.

Key Responsibilities:

• Develop and roll out integrated marketing plans to support brand awareness, consumer engagement, and retail traffic across different touchpoints.
• Support the execution of 360° marketing campaigns including digital, social media, in-store promotions, and offline events.
• Coordinate with internal departments and external vendors or agencies to implement marketing initiatives smoothly and effectively.
• Manage and optimize digital performance campaigns, including media planning, social content, influencer collaborations, and CRM activities to support business objectives.
• Organize and assist in retail activations and in-store experiences, ensuring effective implementation and alignment with KPIs.
• Monitor campaign performance using key metrics, provide post-campaign analysis, and offer insights and improvement recommendations to the team.
• Build strong working relationships with partners, agencies, and retail stakeholders to ensure marketing initiatives align with brand standards and local market needs.
• Participate in ad hoc projects as assigned by management.

Requirements:

• University degree in Marketing, Communications, Business, or a related discipline
• 34 years of marketing experience, preferably within the sportswear, retail, or lifestyle sectors
• Hands-on experience with digital marketing platforms, content creation, and performance tools (e.g., social media, SEM, paid ads, CRM, etc.)
• Strong project coordination and communication skills
• Interest in sports, fashion, or active lifestyle is a strong advantage
• Proactive, organized, and able to manage multiple tasks in a fast-paced environment
• Fluent in written and spoken English and Chinese (Cantonese and Mandarin)
• Proficient in MS Office applications (Excel, Word, PowerPoint) and Chinese word processing
• Immediate availability is highly preferred
• Candidates with slightly less experience may be considered for the Marketing Officer position
  

Interested parties please send your detailed resume including current & expected salary and availability by APPLY NOW

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