Job Description – ASO Executive (Google Play)

About the Role

We are looking for a proactive and detail-oriented ASO Executive to optimize our Google Play Store listings, improve app visibility, and increase organic installs. The ideal candidate should have a good understanding of App Store Optimization (ASO), market research, keyword analysis, and AI-powered tools to streamline workflows and improve performance.

Key Responsibilities

• Optimize Google Play Store listings, including titles, descriptions, icons, screenshots, feature graphics, and promotional videos.
• Conduct keyword research, market research, and competitor analysis to identify growth opportunities.
• Leverage AI tools to automate repetitive ASO tasks and improve research efficiency.
• Plan and execute store listing A/B tests through Google Play Console.
• Monitor key performance metrics, including store visitors, conversion rates, installs, ratings, reviews, and Android Vitals.
• Ensure compliance with Google Play policies and assist in resolving policy warnings, rejections, and suspensions.
• Manage app releases across internal, closed, open, and production testing tracks in coordination with development and QA teams.
• Collaborate with User Acquisition (UA) and Design teams to improve store listing performance and conversion rates.
• Prepare weekly ASO performance reports and recommend actionable improvements.

Requirements & Qualifications

• Bachelor's degree in Marketing or a related field.
• 6 months to 1 year of relevant ASO experience. Strong fresh graduates with relevant knowledge and skills are also encouraged to apply.
• Working knowledge of Google Play Console, including performance metrics, store listing experiments, and release management.
• Understanding of Google Play policies and common reasons for app rejections and suspensions.
• Good command of keyword research, market research, and competitor analysis.
• Familiarity with ASO tools such as Sensor Tower, AppstoreSpy, and similar platforms.
• Hands-on experience with AI tools such as ChatGPT and Claude for research, automation, and workflow optimization.
• Basic knowledge of Google Sheets and reporting.
  

Job Type: Full Time (On Site)
Location: Johar Town, Lahore