B2B Sales Representative

 Job Description:

Job Title: Sales Representative – B2B (Software / ERP Solutions)

Job Type: Full-Time

Industry: Information Technology / ERP / SaaS

Location: Nairobi, Kenya

About the Client

Our client is an innovative and fast-growing technology startup specializing in integrated ERP solutions for manufacturing, dairy, and small-to-medium enterprises. The company develops cloud-based software designed to streamline operations, enhance efficiency, and support data-driven decision-making. As part of its expansion strategy, the client is seeking a results-driven Sales Representative to drive business growth across multiple industries.

Job Purpose

The Sales Representative will be responsible for driving B2B revenue growth through the acquisition of new clients and the expansion of existing accounts, with a primary focus on ERP and software solutions. The role requires strong prospecting, solution selling, and relationship management capabilities, with the ability to meet and exceed sales targets in a competitive technology environment.

Key Responsibilities

Sales & Business Development

Identify, qualify, and develop new B2B sales opportunities across various industries

Build and manage a strong sales pipeline to consistently achieve revenue targets

Conduct product presentations and demonstrations of ERP and software solutions

Develop and execute effective sales strategies to meet and exceed quotas

Client Relationship Management

Build and maintain strong relationships with prospective and existing clients

Act as a trusted advisor by understanding client business processes and challenges

Provide post-sales follow-up and support to ensure customer satisfaction and retention

Market Intelligence & Strategy

Monitor market trends, competitors, and emerging technologies

Gather customer feedback and provide insights to the product development team

Identify opportunities for upselling, cross-selling, and solution expansion

Reporting & Internal Collaboration

Prepare accurate sales forecasts, activity reports, and pipeline updates

Work closely with technical and implementation teams to ensure smooth onboarding

Collaborate with marketing on campaigns, lead generation, and promotional activities

Qualifications & Experience

Bachelors degree in Business, Marketing, Information Technology, or a related field

Minimum of 3–5 years experience in B2B sales, preferably in software or technology solutions

Proven track record of meeting and exceeding sales targets

Experience selling ERP, SaaS, or enterprise software solutions is highly preferred

Background in manufacturing or industrial solutions will be an added advantage

Key Skills & Competencies

Sales & Commercial Acumen

Strong consultative selling and solution-mapping capability

Ability to translate technical concepts into business value

Communication & Negotiation

Excellent verbal and written communication skills

Strong negotiation and closing abilities

Relationship Management

Proven ability to build long-term client partnerships

Comfortable engaging with decision-makers and senior executives

Analytical & Problem Solving

Ability to analyze client requirements and recommend appropriate solutions

Data-driven approach to sales planning and execution

Personal Attributes

Self-motivated, target-driven, and resilient

Adaptable and comfortable working in a fast-paced startup environment

High level of professionalism and integrity

What the Client Offers:

Competitive commission structure with a monthly retainer

Travel facilitation including fuel and airtime support

Professional training and development opportunities

Supportive and innovative startup environment

Access to CRM tools and marketing resources

How to Apply:

Interested candidates are invited to submit their updated CV highlighting relevant B2B software sales experience.

Only shortlisted candidates will be contacted.

Neither the client nor Gap Recruitment Services Limited charge candidates for placement.

  Required Skills:

Access Offers Client Relationship Management Development Intelligence Driving Facilitation Operations Collaboration ERP Client Requirements Recruitment CRM Partnerships Lead Generation Onboarding Product Development Decision-Making Travel Campaigns Manufacturing Communication Skills Information Technology Strategy Customer Satisfaction Presentations Business Development Negotiation Problem Solving Software Planning Business Marketing Training Sales Communication Management