Job Title: Head of Sales – Africa

Location: Nairobi, Kenya (Pan-Africa Travel Required)

Industry: Sports Footwear/Sports Apparels/Accessories/Sports Equipment

Gross Salary: KES 250,000 – 350,000

Job Purpose:

The Head of Sales – Africa will lead and drive end-to-end mainline sales operations across multiple African markets. This role is responsible for delivering revenue growth through effective management and expansion of Distribution, MBOs (Multi-Brand Outlets), SIS (Shop-in-Shop), Online channels, Supermarkets, and Franchise Stores. The successful candidate will execute the Pan-Africa sales strategy, optimize channel performance, strengthen partner relationships, and ensure consistent brand and commercial execution across markets.

Key Responsibilities:

Sales Strategy & Revenue Growth

· Develop and execute the Pan-Africa sales strategy aligned with business growth objectives.
· Drive revenue growth, market penetration, and profitability across all African markets.
· Set sales targets, forecasts, and budgets across regions and channels.
· Monitor performance and take corrective action to ensure achievement of sales KPIs.

Channel Management & Expansion

· Lead sales across Distribution, MBOs, SIS, Online platforms, Supermarkets, and Franchise Stores.
· Identify and onboard new channel partners and franchise opportunities across Africa.
· Optimize channel mix and expansion strategies to maximize reach and profitability.
· Ensure consistent execution of pricing, promotions, and brand standards across channels.
​

MBO (Multi-Brand Outlet) Management

• Expand brand presence across leading national and international MBOs.
  
• Negotiate margins, pricing, payment terms, assortments, and commercial agreements.
  
• Drive ideal assortment planning across categories (e.g., footwear, apparel, accessories).
  
• Monitor competitor activity within MBOs and implement corrective actions.
  
• Ensure strong VM execution, retail staff training, and brand visibility in-store.
  

SIS (Shop-in-Shop) Expansion & Performance

• Identify retail chains, malls, and department stores suitable for SIS rollout.
  
• Lead end-to-end SIS execution including:
  

1. Space negotiation
   
2. Fixture installation
   
3. Product mix planning
   
4. Visual merchandising setup
   

• Monitor SIS performance and continuously improve productivity and ROI.
  

Partner & Relationship Management

· Build and manage strong relationships with distributors, franchise partners, key accounts, and strategic stakeholders
· Drive partner performance through structured reviews, joint business planning, and incentive programs.
· Negotiate commercial terms and agreements to support sustainable growth.

Team Leadership & Performance

· Lead, mentor, and develop regional and country sales teams.
· Establish clear performance metrics and accountability frameworks.
· Foster a high-performance, results-driven sales culture across markets.

Market Intelligence & Execution

· Track market trends, competitor activity, and consumer behavior across African markets.
· Provide insights to support product planning, pricing, and go-to-market decisions.
· Ensure timely and effective execution of product launches, campaigns, and seasonal initiatives.

Reporting & Stakeholder Management

· Prepare and present regular sales performance reports to senior leadership.
· Collaborate closely with Marketing, Supply Chain, Finance, and Operations teams to ensure alignment.
· Support long-term business planning and expansion initiatives across Africa.

Qualifications & Experience:

· Bachelors degree in Business Administration, Sales, Marketing, or a related field.
· Minimum of 8–10 years experience in senior sales leadership roles with Pan-African exposure.
· Proven track record of driving revenue growth across multiple African markets.
· Strong experience managing multi-channel sales environments (Distribution, Retail, Online, Franchising).
· Demonstrated success in partner management, channel expansion, and key account leadership.
· Strong commercial acumen with the ability to translate strategy into execution.
· Excellent leadership, negotiation, and stakeholder management skills.
· Willingness and ability to travel extensively across African markets.

How to Apply:

Interested candidates are invited to submit their updated CV highlighting Pan-African sales leadership experience.

Application Deadline: 20th January 2026

Only shortlisted candidates will be contacted.