Job Title: Marketing Lead

Industry: Technology / Electronics Distribution (Laptops, Cameras, Printers, IT Accessories)
Location: Westlands, Nairobi
Employment Type: Full-Time
Net Salary: KES 100,000 – 150,000

Job Overview

We are seeking a Marketing Lead to drive the brand presence and marketing strategies for a diversified technology distribution company. This role covers end-to-end marketing execution, including brand management, digital campaigns, content creation, multi-brand promotion, website management, and performance analysis.

The ideal candidate has hands-on experience in the technology or electronics distribution industry, managing multiple brands and product categories, and is comfortable translating technical products into engaging marketing campaigns. This is a strategic yet execution-focused role suited for a proactive professional who thrives in a fast-paced, competitive market.

Key Responsibilities

Branding & Creative Management

• Manage and maintain branding assets across multiple technology brands.
• Ensure brand consistency across digital, retail, and print platforms.
• Develop and maintain brand positioning, messaging, and visual identity.
• Coordinate creation of marketing visuals, product brochures, and promotional materials.

Digital Platforms & Website Management

• Lead development and optimization of company websites and e-commerce platforms.
• Ensure websites are user-friendly, up-to-date, and aligned with marketing objectives.
• Oversee SEO, digital visibility, and performance optimization.
• Monitor digital performance and recommend improvements.

Social Media & Content Management

• Manage all social media platforms and digital communication channels.
• Develop and execute content calendars for multiple technology brands.
• Create engaging content, product showcases, and technical promotions.
• Monitor online engagement, respond to queries, and grow brand communities.

Marketing Strategy & Campaign Execution

• Develop marketing strategies aligned with business objectives.
• Plan and execute digital and offline marketing campaigns for IT products and accessories.
• Collaborate with sales teams to support product launches, promotions, and trade events.
• Ensure campaigns are delivered on time, within scope, and within budget.

Analytics & Performance Reporting

• Track, analyze, and report marketing performance using analytics tools.
• Provide actionable insights to optimize campaigns and maximize ROI.
• Monitor brand visibility and engagement across all marketing channels.

Required Experience & Qualifications

• Minimum of 2–3 years marketing experience in technology, electronics, or IT distribution sectors.
• Proven experience managing multiple brands or product lines in the tech/electronics space.
• Hands-on experience in digital marketing, content creation, and social media for technical products.
• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.

Technical Skills

• Strong understanding of digital marketing, branding, and content strategy for tech products.
• Experience managing websites, e-commerce, and social media platforms.
• Ability to create creative and technically accurate marketing materials.
• Proficiency in analytics, reporting, and campaign tracking tools.
• Strong organizational, project management, and coordination skills.

Core Competencies

• Creative thinker with attention to detail and accuracy.
• Data-driven and results-oriented.
• Excellent communication and stakeholder management skills.
• Ability to work independently with minimal supervision.
• Strong multitasking, prioritization, and problem-solving skills.
• Comfortable operating in a fast-paced technology distribution environment.

How to Apply

Interested candidates should submit their CV via the Career Page.

Application Deadline: 5th April 2026

For inquiries, contact: +254 784 155 512

Note: GAP recruitment does not charge candidates at any stage. Only shortlisted candidates will be contacted.