Job Title: Marketing Lead

Industry: Diversified Group / Multi-Brand Portfolio
Location: Westlands, Nairobi
Department: Marketing
Reports To: Director
Employment Type: Full-Time
Net Salary: KES 100,000 – 150,000

Job Overview

Our client is seeking a dynamic and results-driven Marketing Lead to oversee and grow the brand presence of multiple group companies. This role is responsible for end-to-end marketing execution including brand management, digital platforms, content creation, campaign strategy, website development, and performance analysis.

The ideal candidate is both creative and analytical, with strong hands-on experience in digital marketing, content development, and multi-brand management. This is a strategic yet execution-focused role suited for a proactive marketing professional who thrives in a fast-paced environment.

Key Responsibilities

1. Branding & Creative Management

Manage and maintain branding assets for all group companies
Ensure brand consistency across digital and print platforms
Develop and oversee brand positioning and messaging
Create marketing artworks and visual content aligned with brand guidelines
Maintain and update brand guidelines where necessary

2. Digital Platforms & Website Management

Lead the development and continuous improvement of company websites
Ensure websites are up to date, user-friendly, and aligned with marketing objectives
Optimize digital platforms for performance, engagement, and conversions
Oversee SEO implementation and digital visibility initiatives

3. Social Media & Content Management

Manage all social media channels across group companies
Develop and execute monthly content calendars
Create, schedule, and publish engaging content across platforms
Monitor engagement, respond to interactions, and grow online communities
Track social media growth and performance metrics

4. Marketing Strategy & Campaign Execution

Develop and implement comprehensive marketing strategies aligned with business goals
Plan and execute digital marketing campaigns
Collaborate with internal teams to support product launches, promotions, and corporate communications
Ensure campaigns are delivered on time and within budget

5. Analytics & Performance Reporting

Track, analyze, and report on marketing performance using relevant analytics tools
Provide data-driven insights and actionable recommendations
Monitor ROI on campaigns and optimize strategies accordingly

Required Experience & Qualifications

Minimum of 2–3 years experience in marketing (digital and traditional)
Prior experience working in a marketing agency and/or managing company digital media platforms
Proven experience managing multiple brands or projects simultaneously
Bachelors degree in Marketing, Communications, Business, or related field is preferred

Technical Skills

Strong understanding of digital marketing, branding, and content strategy
Experience managing websites and social media platforms
Ability to design creative and visually compelling marketing materials
Proficiency in analytics and reporting tools
Strong organizational and administrative capabilities

Core Competencies

Creative thinker with strong attention to detail
Data-driven and results-oriented
Excellent communication and project management skills
Ability to work independently with minimal supervision
Strong multitasking and prioritization skills
Adaptable and comfortable in a fast-paced environment

How to Apply

Interested candidates should submit their CV via our Career Page.

Application Deadline: 20th February 2026

For any inquiries, please contact us at +254 784 155 512.

Gap Recruitment Services Limited does not charge candidates at any stage of the recruitment process. We are committed to equal opportunity hiring. Only shortlisted candidates will be contacted.