Job Description:
Job Description:
As a Trade Marketing Supervisor, you will play a pivotal role in driving sales and brand visibility within Lapu-Lapu City, Cebu. You will be responsible for developing and implementing trade marketing strategies, optimizing the deployment of commerce resources, managing budgets effectively, and leading a team to achieve trade marketing objectives in the designated territory.
Key Responsibilities:
- Develop and execute trade marketing plans aligned with overall business goals and sales targets.
- Identify opportunities for brand visibility and product placement within retail channels, including stores, supermarkets, and distributors.
- Collaborate with sales teams to ensure effective merchandising and promotion of products in-store.
- Coordinate the design and production of trade marketing materials, including point-of-sale displays, signage, and promotional materials.
- Monitor and analyze the performance of trade marketing initiatives, adjusting strategies as needed to optimize results.
- Manage the deployment of commerce resources, including promotional materials, product samples, and demonstration kits.
- Allocate budget for trade marketing activities, ensuring cost-effectiveness and alignment with financial targets.
- Lead and develop a team of trade marketing professionals, providing guidance, support, and performance feedback.
- Cultivate strong relationships with key retail partners, distributors, and other stakeholders in the trade channel.
- Stay informed about market trends, competitor activities, and consumer behavior to inform trade marketing strategies.
Job Qualifications:
- Bachelors degree in Marketing, Business Administration, or related field.
- Proven experience in trade marketing, sales, or related field, with a minimum of 3 years in a supervisory role.
- Strong understanding of sales fundamentals and experience driving sales through trade marketing initiatives.
- Demonstrated ability to deploy commerce resources effectively to enhance brand visibility and drive product sales.
- Proficiency in budgeting, financial analysis, and resource allocation.
- Excellent leadership and people management skills, with the ability to motivate and develop a team.
- Strategic thinker with analytical mindset and problem-solving capabilities.
- Exceptional communication and negotiation skills, with the ability to build and maintain relationships with retail partners.
- Results-oriented mindset with a track record of delivering measurable outcomes.
- Knowledge of the local retail landscape, distribution channels, and consumer preferences in Lapu-Lapu City, Cebu, preferred.