About the job Social Media & PR Manager
In-house Food Company is seeking a Manager of Social Media & PR to engage our community and build our brand across all channels. You’ll lead the social strategy for the brand, create seasonal programs and develop a genuine, everyday connection with our customers. You’re a collaborative marketer who can partner across the company to drive business goals, create insights to understand impact and work together with our Creative team to create content. Our ideal candidate lives and breathes social media and knows how to use it to find new customers, build community, and bring to life beautiful content stories. Your toolbox also includes an understanding of influencer marketing, content development tools, and the power of earned media (PR).
At our organization, we’re rebuilding the food system. You can help us do it.
-Partner with the Director of Marketing to bring to life our marketing vision and GTM strategy on social media.
-Manage day-to-day community management on our social media channels – develop the strategy, creatively update the channels, create moments of interaction, and maintain general response.
-Grow audience and engagement on organic channels.
-Bring fresh ideas and creative thinking to the team to support seasonal campaigns and evergreen content.
-Support production of social content development and commissioning through influencers and UGC from the community.
-Engage daily with social customer care inquiries – escalating scenarios to appropriate parties for resolution.
-Oversee and maintain brand tone and messaging across key channels.
-Get to know, lift, and engage with our community.
-Run point with our PR agency - working together on strategy, messaging, placements and partnerships.
-Stay informed on the constantly changing landscape of social media, spotting industry and cultural trends, best practices, and emerging technology.
-Support PR, store launches, events, and collaborations.
-Partner with other team members and partners to ensure alignment of communications.
-Measure, report and optimize based on business and brand objectives.
-Actively monitor campaigns and take initiative on live insights to ensure we are acting quickly and making necessary adjustments on each channel.
-4+ years of experience as a social media manager or in a similar role.
-Fluency in social media platforms, rules, and measurement.
-A constant pulse on new social media tools, changes to the social media landscape, creative best practices and how other organizations and companies in our category are activating them.
-The demonstrated ability in briefing influencers, ambassadors and / or content creators.
-Excellent writing skills.
-Strong communication skills and the ability to adapt in a changing environment.
-Production Savvy -you understand how to source UGC content and tap into platforms like CANVA.
-Experience and openness to creating consumer-facing content (e.g., hosting IG Lives, Tik Tok videos, IG Stories, IGTV, etc.) on behalf of a brand.
-An outstanding attention to detail and meticulous organizational skills.
-Knowledge of PR strategy and the role of editorial placements in driving brand and growth strategy.
-An entrepreneurial spirit - you don’t mind rolling up your sleeves and getting scrappy.
-A strong passion for the food and beverage and/or hospitality industry.
-Curiosity about the world, food, and people.