Job Openings Senior Account Executive, CPG

About the job Senior Account Executive, CPG

I have an outstanding new opportunity to work on a role focused 100% on a leading beverage brand - relationships with consumer, entertainment, marketing trade press are important. Activations focused on major sporting events. 

The agency is composed of acquired marketing, media and communications agencies and was created to guide and advise clients to move quickly and more efficiently with their branding, marketing and media decisions. The agency offers a new and integrative service approach of best-in-class specialized resources, where strategy, technology and creativity converge. The company has offices in Los Angeles and New York. 

The company is seeking a Senior Account Executive to join the team, supporting product-driven comms and marketing comms for an iconic, high-end mass brand (beverage) with a variety of sports, music, CPG and lifestyle extensions/campaigns. The ideal candidate will have prior agency experience in PR/marketing, building PR strategies that meet both corporate and consumer objectives. This candidate should also possess a keen sense of culture (music, movies, entertainment, trends), in addition to having close relationships with top-tier media and influencers. 

ADDITIONAL RESPONSIBILITIES 
 • Robust media outreach with key online, broadcast and print outlets to drive message-rich coverage supporting new product news and marketing campaigns 
 • Direct liaison with brand client during weekly calls 
 • Developing press strategies to support launches and drive earned coverage results 
 • Manage assets needed for successful launches (photos, video, talent Interviews etc.) 
 • Develop press materials (releases, talking points for execs and press, edit and review briefing books for exec / client, client POVs etc.) 
 • Mentor junior staff and work in a collaborative, team-oriented environment 


QUALIFICATIONS 
The ideal candidate will possess the following knowledge, experience, and skill set:

 • 5+ years public relations/marketing experience 
 • BA or BS Degree 
 • Experience working in a collaborative environment 
 • Ability to multi-task and meet deadlines in a fast-paced environment 
 • Strong consumer brand experience (food and beverage preferable) 
 • Launching regional and national campaigns 
 • Managing content crews to capture still and video photography to support PR outreach and drive earned coverage 
 • Experience working with celebrities and experts (interview management, media / messaging training) 
 • Launching new products (press tasting, fact sheet and press material development, experience building well-rounded PR strategies (cover off on trade and consumer) 
 • Experience with new and social media strategies and campaigns is a plus 
 • PR material development (i.e. press releases, talent talking points, pitches, etc.) 
 • Working with brands activating at the Super Bowl, Grammys and other high-profile events a plus 
 • Proficient communicator, highly organized and detail oriented, keen sense of culture (music, movies, entertainment, trends)

 



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