Senior Digital Marketing Specialist

• Plan, execute, and optimize performance marketing campaigns across digital platforms.
• Develop high-converting marketing creatives aligned with target audience behavior.
• Drive digital lead generation initiatives to support sales growth.
• Align campaign strategies with sales objectives to maximize conversion rates.
• Analyze campaign performance using data insights and continuously optimize results.
• Stay updated on emerging digital marketing tools, automation platforms, and AI-driven marketing technologies.
• Monitor and improve digital funnels and customer acquisition journeys.

Requirements

• Minimum 2+ years of experience in digital marketing.
• Strong understanding of digital consumer behavior and customer psychology.
• Excellent design sense with proficiency in tools such as Canva, Adobe Suite, or similar platforms.
• Hands-on experience with Meta Ads and Google Ads platforms.
• Strong understanding of digital funnels, lead generation, and conversion optimization.
• Data-driven mindset with ability to interpret analytics and make performance-based decisions.