Social Media Specialist

• Develop, maintain, and manage social media content calendars across platforms such as Facebook, Instagram, TikTok, and YouTube.
• Schedule and publish posts, stories, reels, and videos in line with marketing campaigns and brand objectives.
• Coordinate with content creators, designers, and management teams to ensure consistent messaging and timely content delivery.
• Manage daily activities across social media platforms, including posting content, responding to comments and messages, and engaging with audiences.
• Handle administrative tasks such as monitoring user queries, managing account settings, organizing digital assets, and maintaining platform documentation.
• Track key performance metrics including impressions, reach, engagement rates, and audience growth using platform analytics tools.
• Provide insights and recommendations to improve content performance and increase engagement.
• Collaborate with marketing and creative teams to support campaigns and brainstorm content ideas.
• Assist with content planning, trend research, and strategy development to maximize visibility and audience reach.
• Prepare weekly or monthly reports on social media performance and suggest optimization strategies.

Requirements

• Bachelors Degree in Marketing, Communications, or a related field, or equivalent practical experience.
• 1–2 years of experience in social media management or a related digital marketing role.
• Experience managing social media platforms including Facebook, Instagram, TikTok, and YouTube.
• Understanding of platform algorithms, trends, and content best practices.
• Strong organizational skills for content planning and calendar coordination.
• Familiarity with analytics tools such as Facebook Insights, Instagram Analytics, TikTok Analytics, and YouTube Studio.
• Excellent communication and interpersonal skills for audience engagement and team collaboration.
• Creative mindset with strong attention to detail.
• Ability to work in a fast-paced environment and adapt to evolving social media trends.

Preferred Skills

• Knowledge of data analysis and research to monitor trends, competitor activities, and campaign performance.
• Understanding of influencer marketing and social media partnerships to increase brand reach.
• Strong content creation, copywriting, and storytelling abilities.
• Experience with community management and customer interaction on social platforms.
• Familiarity with AI-driven content tools for generating captions, visuals, and marketing assets.
• Experience with social media management tools for scheduling, monitoring, and collaboration.
• Strong time management skills with the ability to handle multiple platforms simultaneously.